As mobile relevance continues to grow when it comes to marketing products or individuals, it is common to start casting doubts on the future of Websites as we have known them. Setting a Facebook page, or Linkedin account might suffice for the majority, but when it comes to branding, here’s some food for thought: Picture… Continue reading ALL ROADS SHOULD LEAD TO YOUR WEBSITE, AND VICE VERSA
Where is the audience that you really want to captivate? If the internet has taught us something, is that products can not be a one-size fit all solution anymore. Not in television, not anywhere. Those who dare to appeal to the crowd cultures, those reaching the fringe audiences will be the ones to survive. As… Continue reading GATEKEEPING ANALYTICS
As TV Networks start reducing their commercial time, on-air promotions will need to find a new home. instagram @maiseltv Seeing Amazon Prime, Netflix, and HBO triumph in the Emmys 2018 added fuel to a question that has been rumbling inside my head for quite a while. How useful are Television’s on-air promotions during commercial times?… Continue reading THE EVOLUTION OF TV PROMOS
When I finished binging the Sci-Fi fictional podcast “The Message”, I needed to know more of it, and immediately went on an online search frenzy to discover who were the creators of such an original story. When I listened to a panel discussing the origin of the idea, I was surprised to find out that… Continue reading BINGING MARKETING
So you have to prepare a presentation, or even worse a perfect presentation and there is no time to prepare. It helps, if you concentrate in what kind of story will you be telling, and understanding who your audience is. It is even better to get acquainted with the data you have at hand. If… Continue reading A PERFECT THEORY FOR THE PERFECT PITCH
As I sit down to ponder over the importance of the unified message at all levels in the company, when it comes to marketing communication, can’t help to think of Alex W White, speaking of Unity in his book the Elements of Graphic Design, and how he mentions the need to exploit the potential relationships… Continue reading THE ART IN THE SCIENCE OF MARKETING
Back in 1990s, it was common to hear the term Information Superhighway to refer to any type of digital communications. I don’t hear this term too often nowadays, and consider that picturing the internet as a highway, or as infrastructure created to allow communication exchanges could give a clear picture for web designers to put… Continue reading #TBA OR THROWBACK ANALYTICS
When marketers start believing way too much in their numbers, they might oversee details, and produce unwanted consequences. An A/B test with results that leave little room to chance might make you think that your designers have found the holy grail of banner ads, and that this magic formula will shoot your sales through the… Continue reading YOU WON’T WANT TO MISS THIS
Before writing a script for a film or series, every creative writer with formal training understands the need to write a thorough backstory for all the characters that are involved in the plot. For anyone that wants to jump into the action and excitement of writing the story, this process can seem cumbersome, but anybody… Continue reading DO YOU HAVE A STORY TO TELL?
With the overflow of information consumers have reduced the amount of time they want to dedicate to understand any communication. Infographics have come to save the day for them, and to save the day for Marketers that want to deliver their message in an efficient way, that will guarantee retention. Simplifying complicated information could… Continue reading TRUST IS NOT SOMETHING YOU CAN WIN TWICE
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