Branding, Digital, Education, Marketing

ALL ROADS SHOULD LEAD TO YOUR WEBSITE, AND VICE VERSA

As mobile relevance continues to grow when it comes to marketing products or individuals, it is common to start casting doubts on the future of Websites as we have known them.  Setting a Facebook page, or Linkedin account might suffice for the majority, but when it comes to branding, here’s some food for thought: Picture… Continue reading ALL ROADS SHOULD LEAD TO YOUR WEBSITE, AND VICE VERSA

Digital, Marketing, OTT, Television

THE EVOLUTION OF TV PROMOS

As TV Networks start reducing their commercial time, on-air promotions will need to find a new home. instagram @maiseltv Seeing Amazon Prime, Netflix, and HBO triumph in the Emmys 2018 added fuel to a question that has been rumbling inside my head for quite a while. How useful are Television’s on-air promotions during commercial times?… Continue reading THE EVOLUTION OF TV PROMOS

Analytics, Branding, Digital, Education, Marketing, Television

YOU WON’T WANT TO MISS THIS

When marketers start believing way too much in their numbers, they might oversee details, and produce unwanted consequences.  An A/B test with results that leave little room to chance might make you think that your designers have found the holy grail of banner ads, and that this magic formula will shoot your sales through the… Continue reading YOU WON’T WANT TO MISS THIS

Analytics, Branding, Digital, Education, Marketing

TRUST IS NOT SOMETHING YOU CAN WIN TWICE

With the overflow of information consumers have reduced the amount of time they want to dedicate to understand any communication.  Infographics have come to save the day for them, and to save the day for Marketers that want to deliver their message in an efficient way, that will guarantee retention.   Simplifying complicated information could… Continue reading TRUST IS NOT SOMETHING YOU CAN WIN TWICE