Where is the audience that you really want to captivate?
If the internet has taught us something, is that products can not be a one-size fit all solution anymore. Not in television, not anywhere. Those who dare to appeal to the crowd cultures, those reaching the fringe audiences will be the ones to survive. As marketing continues to look for super-fans that go on to help open new opportunities and expand brand awareness, it is important to adjust your business models and create new engagement opportunities, create new niches, new verticals, in a world that seems tired of the average and the horizontals. If you ever been in love, you could say to that person “I was waiting for you all my life, and I didn’t even knew it” Love is a surprise. Innovation is just like that, and it comes when you are able to identify the customers and the audience needs without them suspecting you were just around the corner. Did you know you needed the internet? Did you know you needed an iPad? How about Netflix? You didn’t, and now you can’t live without them. Innovation comes when Market Researchers start asking the right questions, when Market Researchers are able to stop reacting only after the fact, and start exploring beyond the obvious, and especially when Executives are willing to adjust and listen to the Research.
As Marcel Proust said: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”
STATUS: TRYING TO CRAFT IDEAS, AS SOMEBODY THAT ONCE STARTED SELLING CRAFT BEERS. NOBODY SAW THEM COMING, BUT NOW EVERYONE HAS THEIR FAVORITE ONE.