If only the leaders of our democracy were educated in marketing research, we could have the guarantee that they will study the Data Insights after every election. Instead, I feel they treat the future of our society through the prism of “the winner takes it all”. The close percentages in the results might play a big… Continue reading IS OUR FUTURE STATISTICALLY SIGNIFICANT?
With the amount of coverage mainstream media has dedicated to expose all the security and privacy vulnerabilities of the major technology platforms, I once aspired to go dark, disappear from the radar, and eliminate my digital footprint. I didn’t do it all the way, after all there is a lot of convenience being offered by… Continue reading THE RIGHT TO BE REMEMBERED
To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts. Alas! Another Social Media Campaign request without a clear strategy? Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS
-My Data can beat your creativity… -No it can’t -Well, maybe it does. It may be hard to remember that Emojis entered the iPhone’s keyboard just in 2011, and in Androids, just two years after that. Technology companies have been reacting to user trends so fast, and normalizing these functions in our mobile devices to… Continue reading “HEY SIRI! I’M BEING PULLED OVER”
There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience. The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL
-OK! We got the podcast concept, and are ready to start recording! -We got the guests! We got everything that we need! The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?” and we all started theorizing based on our listening habits.… Continue reading THE DEVIL IS IN THE DETAILS
I have asked around and they answer is always the same. “NO, I hate It!” “That’s not music!” “I rather read a book!” “Why waste my time?” Friends, acquaintances and colleagues all seem to agree. Almost no one is willing to admit that they too, listen to Reggaeton or watch Keeping Up with the Kardashians…… Continue reading I HEREBY FIND YOU GUILTY OF PLEASURES
Do you like using your electronic cigarette indoor, and offshore oil and gas drilling? I know what you are thinking. If you were a manager in a research marketing firm, you will probably fire the person who wrote that question. Double-barreled questions in marketing research produce results that do not offer clear solutions. You can… Continue reading THE DOUBLE-BARREL FALLACY
Imagine that you work in the marketing team of Crocs, and have partnered with pop star Post Malone to design your latest line of shoes. The line is released and is sold out almost immediately. You appeal to Social Media marketing to apply the scarcity principle of marketing. You post a picture of the celebrity… Continue reading DON’T BE CHEAP!
Why present Search Marketing as an antagonist to Email Marketing? I recently ran into an article on searchenginewatch.com titled “Why search marketing matters in 2018”, where the author aims to present a very compelling perspective on why brands should consider Search in their marketing strategies, now more than ever. When trying to sell the concept,… Continue reading ALL MARKETING MATTERS