Analytics, Digital, Education, Marketing, Research

IS OUR FUTURE STATISTICALLY SIGNIFICANT?

If only the leaders of our democracy were educated in marketing research, we could have the guarantee that they will study the Data Insights after every election.  Instead, I feel they treat the future of our society through the prism of “the winner takes it all”.  The close percentages in the results might play a big… Continue reading IS OUR FUTURE STATISTICALLY SIGNIFICANT?

Apps, Digital, Education, Marketing, Mobile, Privacy, Security

THE RIGHT TO BE REMEMBERED

With the amount of coverage mainstream media has dedicated to expose all the security and privacy vulnerabilities of the major technology platforms, I once aspired to go dark, disappear from the radar, and eliminate my digital footprint.  I didn’t do it all the way, after all there is a lot of convenience being offered by… Continue reading THE RIGHT TO BE REMEMBERED

Apps, Branding, Digital, Education, Marketing, Mobile, Social Media, Television

‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS

To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts.   Alas! Another Social Media Campaign request without a clear strategy?  Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS

Analytics, Apps, Digital, Education, Marketing, Mobile, Research

“HEY SIRI! I’M BEING PULLED OVER”

-My Data can beat your creativity… -No it can’t -Well, maybe it does.   It may be hard to remember that Emojis entered the iPhone’s keyboard just in 2011, and in Androids, just two years after that.  Technology companies have been reacting to user trends so fast, and normalizing these functions in our mobile devices to… Continue reading “HEY SIRI! I’M BEING PULLED OVER”

Analytics, Digital, Distribution, Education, Marketing, Research, Television

GRASP ALL, LOSE ALL

There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience.  The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL

Analytics, Digital, Education, Email, Marketing, Research, Social Media, Television

THE DEVIL IS IN THE DETAILS

-OK! We got the podcast concept, and are ready to start recording!   -We got the guests! We got everything that we need!   The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?”  and we all started theorizing based on our listening habits.… Continue reading THE DEVIL IS IN THE DETAILS

Analytics, Digital, Education, Email, Marketing, Research, Social Media, Television

I HEREBY FIND YOU GUILTY OF PLEASURES

I have asked around and they answer is always the same.  “NO, I hate It!” “That’s not music!” “I rather read a book!” “Why waste my time?”   Friends, acquaintances and colleagues all seem to agree. Almost no one is willing to admit that they too, listen to Reggaeton or watch Keeping Up with the Kardashians…… Continue reading I HEREBY FIND YOU GUILTY OF PLEASURES

Analytics, Branding, Digital, Education, Email, Marketing, Search

ALL MARKETING MATTERS

Why present Search Marketing as an antagonist to Email Marketing? I recently ran into an article on searchenginewatch.com titled “Why search marketing matters in 2018”, where the author aims to present a very compelling perspective on why brands should consider Search in their marketing strategies, now more than ever.  When trying to sell the concept,… Continue reading ALL MARKETING MATTERS