Do you like using your electronic cigarette indoor, and offshore oil and gas drilling? I know what you are thinking. If you were a manager in a research marketing firm, you will probably fire the person who wrote that question. Double-barreled questions in marketing research produce results that do not offer clear solutions. You can not pretend to understand the public, if you present two separate issues and require only one answer. The results are a fallacy, and they are a misrepresentation of the truth. The question of the e-cigarette and the oil and gas drilling, is not a random example. It is an actual question included in the Florida 2018 midterm ballot to reform the state constitution. Why would somebody allow those items to be bundled together? Either the person preparing the question does not understand marketing research, or the intention is to manipulate the outcome. Two disparate issues targeting millennials that require a bid dose of naivety to avoid feeling deceived.
STATUS: IF THE ANSWERS DO NOT MAKE SENSE, START DOUBTING THE QUESTIONS
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