-OK! We got the podcast concept, and are ready to start recording!
-We got the guests! We got everything that we need!
The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?” and we all started theorizing based on our listening habits.
-Thursday night sounds like a good schedule.
-With the heavy news cycle, it is good to upload it close to the weekend, as people are able to catch up on Saturdays and Sundays, and we may find ourselves on top of the queue by someone who forgot to cure the listening playlist for the weekend.
-Yes! Great idea!
Then I remembered that Sunday night is the perfect time of the week to launch TV shows, and big events, as networks have learned that this is the perfect day to set the discussion agenda for the rest of the week. Then I remembered reading an article with Data that stated that email marketing works best if sent late in the morning during working hours in order to get more views.
As we were getting frustrated, I was relieved to remember that we were a small project. The important thing was to launch, measure, and adjust. We would not have Data if we leave the podcast in the drawer, and at least we all understood the importance of launching the right podcast, the right program, the right email, the right product at the right time. The devil is in the details.
STATUS: THINKING THAT THE NEXT TIME SOMEONE SAYS: DO NOT EAT THAT COOKIE BEFORE DINNER, YOU WILL SPOIL YOUR APPETITE, YOU COULD SAY THAT IT IS ALL A CONSEQUENCE OF LAUNCHING THE RIGHT DINNER AT THE WRONG TIME.