Content, Digital, Education, Marketing, Research, Storytelling


All industries fall in love with their technical words.  The use and abuse of initialism and technical concepts, although a common practice, might not be the best way to convey your message.  You have spent so much time and money defining the need to conduct a marketing study, designing, conducting, and analyzing the numbers… we all get it!  But the presentation needs to be easy to understand. It needs to answer the research question, and more important, it needs to be understood by those that are going to be making the decisions based on your research.  Don’t fall in ❤ with your ANOVAS, T-Tests, P-Values, R squared and go all technical, as if you are trying to justify the ROI of your research. I know you are dying to talk about your KPIs, effectiveness of your CTAs, your fabulous CPC numbers, and the next SEO strategy, but FYI, TBH IDK if reducing the whole presentation to initials and acronyms is going to work for you.  KISS doesn’t mean that you need to turn your presentations into an alphabet soup. You need to speak the language of your audience, and the time to start is ASAP, unless you want your audience to go AWOL. Remember YOLO, and if you play it right, WOM will work to your advantage, next time managers want to hire someone they can understand. This should be part of your SMART goals, people don’t have time for glossaries. TTYL.


toys letters pay play
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ADD.: Attention Deficit Disorder

<3: Love

ANOVA: Analysis of Variance

T-Test: A type of test used to compare two averages and tell if there is the significant difference between them

P-Value: Calculated Probability

R squared: a type of statistical measure used in regression analysis

ROI: Return on Investment

KPI: Key Performance Indicators

CTA: Call to Action

CPC: Cost Per Click

SEO: Search Engine Optimization

FYI: For your information

TBH: To be honest

IDK: I don’t know

KISS: Keep it short and simple

ASAP: As soon as possible

AWOL: Absent without leave (permission)

YOLO: You only live once

WOM: Word of Mouth

SMART: Specific, Measurable, Achievable, Relevant and Time-bound

TTYL: Talk to you later

LOL: Laughing Out Loud