It has been several months after moving to the new house and I was still opening boxes. This time, I discovered a Christmas gift I gave to one of my daughters last year. It was a box almost full of miniature plastic dolls still waiting to be unwrapped. My first reaction was to call my… Continue reading UNBOXING YOUR FULL POTENTIAL
We have so much information in our hands that is very easy to get lost in the noise. I’ve seen it before, professionals in the media or communication business competing to get followers in social media, measuring their vanity with numbers that only translate to happy hour anecdotes. “I have so many followers”, says… Continue reading LEGACY MEDIA AND THE RETURN TO “EL DORADO” DIGITAL
The proverb states that charity begins at home. What’s the use of trying to be a big champion in all the causes to save the world, if your own home and family are in disarray? The marketing proverb should state that Branding begins inside your own organization. The digital transformation has seen a lot of… Continue reading BRANDS CAN’T FAKE EMPATHY
Back in 2017, while covering the London terrorist attacks, I remember picking up on a story that emerged in social media. Uber was being slammed because they had forgotten to turn off their price surge feature during the attacks, and due to the high demand of people trying to flee the scene, ride prices were… Continue reading HUMAN MACHINATIONS
The line to go inside was absurdly long . Everyone was dying to have access to the new exclusive nightclub in town. I was always hesitant to go in, but always ended up convinced by a group of friends to make the line, and wait an hour or so to go in. We had to… Continue reading YOU CAN’T ALWAYS GET WHAT YOU WANT
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