Innovation, Disruption, Big Data, yeah, yeah... we all know the terms and the story. The fact that everything is different now, doesn’t mean that change is something new and that machines have appeared all of a sudden to steal our identities, our integrity, and morality. Some of you may have heard of Moore’s law and… Continue reading Have Values Like Nobody’s Watching
It is hard to think of a line a business that would not take advantage of Data Visualization to make their Data Analysis more digestible. What’s the use of having the best data if you are not able to tell a story with it? Across industries, we have seen the rise of visualizations to combat… Continue reading Would you like fries with that?
There is something mysterious behind the intangible characteristic of a brand. I spent two uncomfortable days after the last edition of the Grammy's because the artists I was rooting for, did not get the awards I thought they deserved. What’s there for me to gain if they win the award? Not much really. When I… Continue reading About those intangible branding feelings…
It has become trendy to badmouth technology companies as if they were trying to manipulate us into doing something we don’t want to do. Little do we stop to think that machines are just getting better at interpreting the Data of what we already do, and provide insights to marketers to predict our behavior in… Continue reading The myth of that Toxic Relationship with your Algorithm
Netflix price increase announcements are not something that I’m looking forward year after year. As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them. I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control
The task was simple: Drive traffic to your website. My thought: I can do that. I’ll just repeat the same formula I used in the first week of January. I don’t remember what I did, but I remember seeing a spike in my “Views” metric. Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question
Tired of her allergies, she had started experimenting with dishwasher brands that would be gentler with her hands. After a lot of testing and switching, she had finally decided on Mrs. Meyers Dish Soap because of the natural ingredients. I was convinced she had found the right product. One night, I was visiting and doing… Continue reading WHO SAID DUCKS COULDN’T BE INFLUENCERS?
I really want that toy. I’m going to ask for it nicely, but if they don’t buy it for me, I am going to cry so loud in the aisles of this store that everyone will notice. I know that out of shame, my parents are going to buy it for me. They have done… Continue reading PARENTING WITH ANALYTICS