Digital, Education, Marketing, Personal Branding, Privacy, Security, Social Media

Have Values Like Nobody’s Watching

Innovation, Disruption, Big Data, yeah, yeah... we all know the terms and the story.  The fact that everything is different now, doesn’t mean that change is something new and that machines have appeared all of a sudden to steal our identities, our integrity, and morality.  Some of you may have heard of Moore’s law and… Continue reading Have Values Like Nobody’s Watching

Analytics, Career, Content, Data Visualization, Digital, Education, Marketing, Search, Social Media, Storytelling

Would you like fries with that?

It is hard to think of a line a business that would not take advantage of Data Visualization to make their Data Analysis more digestible.  What’s the use of having the best data if you are not able to tell a story with it? Across industries, we have seen the rise of visualizations to combat… Continue reading Would you like fries with that?

Branding, Career, Digital, Education, Marketing, Television

About those intangible branding feelings…

There is something mysterious behind the intangible characteristic of a brand.  I spent two uncomfortable days after the last edition of the Grammy's because the artists I was rooting for, did not get the awards I thought they deserved.  What’s there for me to gain if they win the award? Not much really. When I… Continue reading About those intangible branding feelings…

Analytics, Career, Content, Digital, Education, Marketing, Privacy, Security

The myth of that Toxic Relationship with your Algorithm

It has become trendy to badmouth technology companies as if they were trying to manipulate us into doing something we don’t want to do.  Little do we stop to think that machines are just getting better at interpreting the Data of what we already do, and provide insights to marketers to predict our behavior in… Continue reading The myth of that Toxic Relationship with your Algorithm

Branding, Career, Content, Crowdculture, Digital, Distribution, Education, Management, Marketing, Movies, OTT, Television

NETFLIX: You Take My Self… You Take My Self Control

Netflix price increase announcements are not something that I’m looking forward year after year.  As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them.  I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control

Analytics, Apps, Career, Digital, Education, Marketing, Mobile, Privacy, Security, Social Media, Storytelling

TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

The task was simple: Drive traffic to your website. My thought: I can do that.  I’ll just repeat the same formula I used in the first week of January.  I don’t remember what I did, but I remember seeing a spike in my “Views” metric.   Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

Branding, Career, Content, Digital, Education, Marketing, Social Media, Storytelling

WHO SAID DUCKS COULDN’T BE INFLUENCERS?

Tired of her allergies, she had started experimenting with dishwasher brands that would be gentler with her hands.  After a lot of testing and switching, she had finally decided on Mrs. Meyers Dish Soap because of the natural ingredients.  I was convinced she had found the right product. One night, I was visiting and doing… Continue reading WHO SAID DUCKS COULDN’T BE INFLUENCERS?