Analytics, Content, Digital, Education, Management, Marketing


I really want that toy.  I’m going to ask for it nicely, but if they don’t buy it for me, I am going to cry so loud in the aisles of this store that everyone will notice.  I know that out of shame, my parents are going to buy it for me. They have done it in the past, there is no reason why they won’t do it this time.  I know I don’t really care about the toy, I have a collection of toys at home that I don’t pay attention to, but somehow I have fallen in love with that feeling of power that I get every time I proof that I’m in control.  I know I’m just 5 years old, but is never too early to start experimenting with power struggle and showing who’s the boss. I know that I’m 5 years old, but is never too early to start understanding customer satisfaction disguised as dopamine.

Little did little me knew that it was that day when my parents decided to apply rewards randomization to my out of control behavior.  I was a bad customer, I had gotten used to getting the special deal on demand. The toys had no value anymore. It was not my fault, my impulsivity was a learned behavior because my tantrums were proven effective.  If I was really their customer back then, I would have probably walked away and find new satisfaction distributors, but I wasn’t, and they were my parents after all. I had to recalibrate my predictive analytics, and the recency effect embedded in my brain.  I eventually stop caring about the power struggle, and started enjoying the final product more than the process.

STATUS: I REALLY WANT THAT HEALTH CARE… and why some things are impossible to take away without struggle.   Or I REALLY WANT THAT WALL, and why sometimes is important to say No.

baby child close up crying
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