While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS
Source: http://www.sarabaras.com (Sara Baras Oficial) Renowned Flamenco performer, Sara Baras, emphasizes in her documentary “All the Voices”, that we have to pay attention to the messages we hear. As she walks us through her career, she shares the importance of knowing your voice, and recognizing what’s the voice you want to listen to, the voice… Continue reading Are you an Empathizer or a Controller?
Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired. A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…
When I was an adolescent living in Venezuela, I had an obsession with the music of The Beach Boys. In 1993, the only thing I wanted for my birthday was The Beach Boys Thirty Year Anniversary 5CD Box Set, and lucky me, that’s what I got. Inside the collection, there was a special edition bumper… Continue reading #WHOAREYOU?
After MIT Technology review published an article on how all hipsters look alike, they received a complaint from a man, claiming that he was offended because the publication had used his picture to illustrate the story. In a bizarre turn of events, and sort of like a 3 dimensional confirmation, the man complaining about the… Continue reading Here Comes Metadata to Save the Day
It is not about selling products anymore, it is all about experiences. I don’t know about you, but I do want to feel special and appreciated when somebody goes out of the way to make me feel that way. Don’t we all? In Netflix’s Dark Tourist (season 1, episode 3), host David Ferrier was in… Continue reading The Radiohead’s “I wish I was special” edition
I‘ve just started listening to Carbonite’s Breach podcast, as they are dedicating their second season to deconstruct the massive Equifax Data Breach scandal. Earlier that day, I was devouring the story of 2020 Democratic primary presidential candidate, Elizabeth Warren, as she was revealing her plans to break up Facebook, Google, and Amazon. For a… Continue reading Why I believe in Blockchain
When artist Prince, decided to change its stage name to a symbol that looked something like this: O(+>, the record label was forced to distribute computer disks containing the new font when sending press releases in order to have publications write about the release. The symbol was unpronounceable, so radio stations, publications, and the audience… Continue reading Say my name, Say my name
Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy. The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer
An essential part that any Television Producer must play when developing their programs is to wear the hat of a brand architecture. Thinking of the network as the main brand is important when it comes to adhering to brand identity, but the preparation of a clear brand charter for every new program, and the elaboration… Continue reading It’s Elementary, my dear reader!