Career, Content, Crowdculture, Digital, Education, Management, Marketing, Niche, Personal Branding, Social Media, Storytelling

WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2

...thoughts on personal branding and storytelling You have probably heard the story of microinfluencers in marketing being able to reach better levels of engagement when compared to more popular influencers.  (Adweek, 2017) It’s also important to understand why this happens.  Once you do, it will help you establish a credible personal branding for yourself as… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2

Branding, Career, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Personal Branding, Social Media, Storytelling

WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1

...thoughts on personal branding and storytelling Part 1 I want to make a pause...   I feel it’s time to make a pause, and reflect for a little bit on this journey that started last year and that will be coming to an end in 2 months with our graduation as Masters of Science in… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1

Branding, Consumer Behavior, Content, Digital, Education, Management, Marketing, Personal Branding

Can you feel the evolution?

When Dong Nguyen, developer of the mobile game “Flappy Bird”, announced that planned to  remove the game from the App Store and Google Play, the internet went crazy.  People who had the game installed prior to the cancellation tried selling their phones on eBay.  Back in 2014, the prices went as high as $90000 for… Continue reading Can you feel the evolution?

Apps, Branding, Digital, Gamification, Marketing, Mobile, Social Media

Some Hairy Promotion

I once suffered from an infinite app curiosity mania, probably related to the fact that being in the news business I felt that I had to be on top of all news and trends. One of those adventures early-adopting apps, took me to Foursquare, as defined by Wired Magazine: “a once-hyped social media company, known… Continue reading Some Hairy Promotion

Apps, Branding, Career, Consumer Behavior, Digital, Distribution, Marketing, Mobile

Apple Music is my “Groundhog Day”

Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged.   Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase.  Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”

Apps, Content, Digital, Distribution, Education, Marketing, Mobile, Privacy, Security, Social Media

Hey Facebook, I know… It’s really hard to say I’m sorry

You probably don’t need to read the headlines of WhatsApp’s CoFounder telling a group of students at Stanford to delete their Facebook accounts, or read about executives abandoning Facebook over privacy issues to understand that the company is undergoing a period of changes.  And it’s easy to jump into the criticism wagon and complain retroactively.… Continue reading Hey Facebook, I know… It’s really hard to say I’m sorry

Branding, Career, Consumer Behavior, Content, Digital, Email, Management, Personal Branding, Storytelling

The “Chicken or The Egg” of Procrastination

Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator.  I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination

Branding, Consumer Behavior, Content, Digital, Education, Management, Marketing, Movies, Social Media, Storytelling

Here’s an antidote for content saturation… Your Welcome.

It was past 1:00 am and I needed to call it a night.  Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.