Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Storytelling

What I am is what I am…Are you what you are or what?

Reflections on a marketing convention

I’ve been sitting on a metaphoric approach to my career, and I’ve always envisioned me as a product in the need of a customer to show interest and buy me.  I’ve envisioned my next career move as B2C transaction, until I discovered I could take a different approach, a B2B approach and focus on the “What can I do?”, and “Who do I know?” mentality companies use when choosing the right partner.

This new approach to explore a new career path as a marketer hit me while listening to Joni Fernandez Marmo, former SVP of Consumer and Corporate Marketing at Univision, speaking at the Digital Branding Analytics Miami 2019 Conference #DBAmiami.  Joni’s presentation focused on Becoming a Master Leader and it had very valuable information that I have come to appreciate as key ingredients to success, not only in your professional life but also in your personal life.

Among all the valuable information she shared with us, one phrase in particular stroke a chord: “Don’t limit your possibilities, be abundant in your thinking”.

Why this phrase? you may be thinking, and the answer is very simple.

After several years working in content creation, production and development, I have found  great passion connecting topics that don’t seem to relate to one another. In this process, I have had to acquire a lot of information, and I’ve found myself working intensively in order to combine this research to tell a compelling a story.  The hours and days spent reading, and the amount of information collected and processed to communicate the story the right away could seem overwhelming for some. But not even thinking of the effort invested during this process, made me realize that being abundant in my knowledge and thinking has been my passion all along.

To no surprise, after reading in the Harvard Business Review, how customers are returning to travel agents for their travel planning because they are overwhelmed with the amount of information out there, in combination with Joni’s phrase: “Don’t limit your possibilities, be abundant in your thinking”, something inside me sparked.  

In a world where content is king, and I delight myself in the process of ideation, curation, and production of it, I don’t have to reinvent the wheel to discover what my transferable skills are for any organization.  I just have to find a way to market myself as the right partner, because of what I do, and who I know. Not who I was, or who I worked for.

Meanwhile, I’m really enjoying the process.

Post Status: Who you are is not who you worked for

Joni Fernandez Marmo on Becoming a Master Leader at the Digital Branding Analytics Miami 2019 #DBAmiami


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