If you’ve ever been in the job market, you are familiar with those letters where they tell you that you are awesome, but they have decided to move forward with another candidate. Some letters are personalized and nicer, and some are just a dry cut and paste template that seems AI-generated. Nevertheless, there’s always hope… Continue reading Personal Mission Statements? Who reads them?
The key of being a marketer, or a great individual in general is to always ask yourself how to continuously improve your strategy, and be ready to realign for change… if you are familiar with this statement is because I wrote it in last week’s blog post title: Change is the word. In a recent… Continue reading So you want to explore a career change?
OK, I have an announcement to make. I didn’t need this, and you might not need it either. I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the… Continue reading I didn’t need it… and you might not need it either
I remember a very old digital joke, where two individuals were discussing and trying to understand the science of going viral. One of the individuals was wondering why his post did not get the results he was expecting. After all, he had included all the perfect elements, the perfect image of a cat, a dancing… Continue reading Change is the word
It’s a little ironic to watch a very successful Ted Talk that suggests that success starts with the question why, and try to understand why Simon Sinek had much success with this presentation. Again, who am I to question his intentions, but then again… Why not? I love to question Self Help literature and personalities…… Continue reading A Quick Fix for our Quick Fix Mentality
When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone. Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…
Let this article be our little secret I’ve heard that talking about politics or religion in a family gathering could be detrimental to the enjoyment of the already forced engagement. Well, I want to add Marketing to the list. Here’s my intimate account: Last night, as we were celebrating a family event, the conversation turned… Continue reading An intimate account of a marketing and politics private conversation.
..and the magic formula for consistency is... It’s important to understand the difference of how we want to be perceived, and how we are actually being perceived. With the exponential advancement of technology, and the hyper-connectivity phenomena, consumers are getting better at detecting brand messaging inconsistencies. Brands can spend millions of dollars building… Continue reading Lies have short legs
Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes. Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.
It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?