Let this article be our little secret I’ve heard that talking about politics or religion in a family gathering could be detrimental to the enjoyment of the already forced engagement. Well, I want to add Marketing to the list. Here’s my intimate account: Last night, as we were celebrating a family event, the conversation turned… Continue reading An intimate account of a marketing and politics private conversation.
..and the magic formula for consistency is... It’s important to understand the difference of how we want to be perceived, and how we are actually being perceived. With the exponential advancement of technology, and the hyper-connectivity phenomena, consumers are getting better at detecting brand messaging inconsistencies. Brands can spend millions of dollars building… Continue reading Lies have short legs