Analytics, Artificial Intelligence, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Omnichannel, Research, Social Media, Storytelling, Strategy

I didn’t need it… and you might not need it either

OK, I have an announcement to make.  I didn’t need this, and you might not need it either.  

I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the shape of a Marshall Amp.  That somebody, or that algorithm, placed it in the middle of my Instagram stories, and now has a successful pull strategy story to tell.

I know what’s going on here.  I’m not complaining about it. I love my little Marshall Amp Key Holder.  I don’t play guitar, nor I intend to learn how to play it, but I just think this little unnecessary purchase fits right into my lifestyle, or the lifestyle I may aspire to.

This is the expected level of intrusion I can agree with.  Whoever did it, knew me, surprised me, and impressed me. Now if I could only find the time to install it, that’ll be amazing.  

Are you listening TaskRabbit? I smell another pull strategy opportunity.




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