Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy. The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer
It is hard to think of a line a business that would not take advantage of Data Visualization to make their Data Analysis more digestible. What’s the use of having the best data if you are not able to tell a story with it? Across industries, we have seen the rise of visualizations to combat… Continue reading Would you like fries with that?
It has become trendy to badmouth technology companies as if they were trying to manipulate us into doing something we don’t want to do. Little do we stop to think that machines are just getting better at interpreting the Data of what we already do, and provide insights to marketers to predict our behavior in… Continue reading The myth of that Toxic Relationship with your Algorithm
The task was simple: Drive traffic to your website. My thought: I can do that. I’ll just repeat the same formula I used in the first week of January. I don’t remember what I did, but I remember seeing a spike in my “Views” metric. Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question
I really want that toy. I’m going to ask for it nicely, but if they don’t buy it for me, I am going to cry so loud in the aisles of this store that everyone will notice. I know that out of shame, my parents are going to buy it for me. They have done… Continue reading PARENTING WITH ANALYTICS
We have so much information in our hands that is very easy to get lost in the noise. I’ve seen it before, professionals in the media or communication business competing to get followers in social media, measuring their vanity with numbers that only translate to happy hour anecdotes. “I have so many followers”, says… Continue reading LEGACY MEDIA AND THE RETURN TO “EL DORADO” DIGITAL
Back in 2017, while covering the London terrorist attacks, I remember picking up on a story that emerged in social media. Uber was being slammed because they had forgotten to turn off their price surge feature during the attacks, and due to the high demand of people trying to flee the scene, ride prices were… Continue reading HUMAN MACHINATIONS
Instagram @jlp_prince When branded as Kitsch, some creatives may feel insulted. Kitsch may be defined as something ordinary or with poor taste. It could be said that something Kitsch lacks any artistic value, and that is something only destined to be used as decoration. In the world of marketing, it is easy to kill initiatives… Continue reading CAN’T GET ENOUGH KITSCH
Who says that Social Media is only play and no learning. Lately, a couple of memes came to my attention and ignited the necessity to reclassify all my Social Media preconceptions. Memes that teach about Marketing Research Analytics are the reason why. The picture of a grocery store rack with diapers placed right next to… Continue reading UNIVERSITY OF MEMES
If only the leaders of our democracy were educated in marketing research, we could have the guarantee that they will study the Data Insights after every election. Instead, I feel they treat the future of our society through the prism of “the winner takes it all”. The close percentages in the results might play a big… Continue reading IS OUR FUTURE STATISTICALLY SIGNIFICANT?