Analytics, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel

Eureka! We are a Customer Centric organization now…

When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone.  Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…

Analytics, Apps, Branding, Channel, Consumer Behavior, Content, Digital, Distribution, Marketing, Mobile, Omnichannel, OTT, Social Media, Storytelling, Television

How media brands could be more in control of the user experience.

There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that.  Are other industries reacting fast enough?   While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.

Analytics, Branding, Career, Content, Digital, Education, Marketing, Mobile, Search

The case of the benevolent marketer

Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy.  The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer

Analytics, Career, Content, Data Visualization, Digital, Education, Marketing, Search, Social Media, Storytelling

Would you like fries with that?

It is hard to think of a line a business that would not take advantage of Data Visualization to make their Data Analysis more digestible.  What’s the use of having the best data if you are not able to tell a story with it? Across industries, we have seen the rise of visualizations to combat… Continue reading Would you like fries with that?

Analytics, Career, Content, Digital, Education, Marketing, Privacy, Security

The myth of that Toxic Relationship with your Algorithm

It has become trendy to badmouth technology companies as if they were trying to manipulate us into doing something we don’t want to do.  Little do we stop to think that machines are just getting better at interpreting the Data of what we already do, and provide insights to marketers to predict our behavior in… Continue reading The myth of that Toxic Relationship with your Algorithm

Analytics, Apps, Career, Digital, Education, Marketing, Mobile, Privacy, Security, Social Media, Storytelling

TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

The task was simple: Drive traffic to your website. My thought: I can do that.  I’ll just repeat the same formula I used in the first week of January.  I don’t remember what I did, but I remember seeing a spike in my “Views” metric.   Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

Analytics, Career, Content, Digital, Education, Marketing, Social Media

LEGACY MEDIA AND THE RETURN TO “EL DORADO” DIGITAL

We have so much information in our hands that is very easy to get lost in the noise.  I’ve seen it before, professionals in the media or communication business competing to get followers in social media, measuring their vanity with numbers that only translate to happy hour anecdotes.   “I have so many followers”, says… Continue reading LEGACY MEDIA AND THE RETURN TO “EL DORADO” DIGITAL

Analytics, Branding, Content, Crowdculture, Digital, Marketing, Movies, Niche, Storytelling

CAN’T GET ENOUGH KITSCH

Instagram @jlp_prince When branded as Kitsch, some creatives may feel insulted.  Kitsch may be defined as something ordinary or with poor taste.  It could be said that something Kitsch lacks any artistic value, and that is something only destined to be used as decoration.  In the world of marketing, it is easy to kill initiatives… Continue reading CAN’T GET ENOUGH KITSCH