Analytics, Apps, Branding, Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, Movies, Omnichannel, OTT, Personal Branding, Storytelling, Strategy, Streaming, Television

Netflix and Spotify Lessons on adaptability

Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience.  When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability

Analytics, Branding, Career, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Management, Marketing, Research, Storytelling, Strategy, Streaming

Commencing after Commencement

What better way to celebrate the first day after graduating from Florida International University with a Master of Science in Marketing, than writing your first blog post after a month!  Want a better way? Writing the blog post about attending a Fireside Chat organized by the HPRA (Hispanic PR Association) with Miguel Bañon Kelley, Head… Continue reading Commencing after Commencement

Analytics, Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Personal Branding, Social Media, Storytelling, Strategy, Television

So you want to explore a career change?

The key of being a marketer, or a great individual in general is to always ask yourself how to continuously improve your strategy, and be ready to realign for change… if you are familiar with this statement is because I wrote it in last week’s blog post title: Change is the word. In a recent… Continue reading So you want to explore a career change?

Analytics, Artificial Intelligence, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Omnichannel, Research, Social Media, Storytelling, Strategy

I didn’t need it… and you might not need it either

OK, I have an announcement to make.  I didn’t need this, and you might not need it either.   I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the… Continue reading I didn’t need it… and you might not need it either

Analytics, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel

Eureka! We are a Customer Centric organization now…

When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone.  Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…

Analytics, Apps, Branding, Channel, Consumer Behavior, Content, Digital, Distribution, Marketing, Mobile, Omnichannel, OTT, Social Media, Storytelling, Television

How media brands could be more in control of the user experience.

There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that.  Are other industries reacting fast enough?   While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.

Analytics, Branding, Career, Content, Digital, Education, Marketing, Mobile, Search

The case of the benevolent marketer

Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy.  The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer

Analytics, Career, Content, Data Visualization, Digital, Education, Marketing, Search, Social Media, Storytelling

Would you like fries with that?

It is hard to think of a line a business that would not take advantage of Data Visualization to make their Data Analysis more digestible.  What’s the use of having the best data if you are not able to tell a story with it? Across industries, we have seen the rise of visualizations to combat… Continue reading Would you like fries with that?

Analytics, Career, Content, Digital, Education, Marketing, Privacy, Security

The myth of that Toxic Relationship with your Algorithm

It has become trendy to badmouth technology companies as if they were trying to manipulate us into doing something we don’t want to do.  Little do we stop to think that machines are just getting better at interpreting the Data of what we already do, and provide insights to marketers to predict our behavior in… Continue reading The myth of that Toxic Relationship with your Algorithm

Analytics, Apps, Career, Digital, Education, Marketing, Mobile, Privacy, Security, Social Media, Storytelling

TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

The task was simple: Drive traffic to your website. My thought: I can do that.  I’ll just repeat the same formula I used in the first week of January.  I don’t remember what I did, but I remember seeing a spike in my “Views” metric.   Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question