I really want that toy. I’m going to ask for it nicely, but if they don’t buy it for me, I am going to cry so loud in the aisles of this store that everyone will notice. I know that out of shame, my parents are going to buy it for me. They have done… Continue reading PARENTING WITH ANALYTICS
We have so much information in our hands that is very easy to get lost in the noise. I’ve seen it before, professionals in the media or communication business competing to get followers in social media, measuring their vanity with numbers that only translate to happy hour anecdotes. “I have so many followers”, says… Continue reading LEGACY MEDIA AND THE RETURN TO “EL DORADO” DIGITAL
Back in 2017, while covering the London terrorist attacks, I remember picking up on a story that emerged in social media. Uber was being slammed because they had forgotten to turn off their price surge feature during the attacks, and due to the high demand of people trying to flee the scene, ride prices were… Continue reading HUMAN MACHINATIONS
Instagram @jlp_prince When branded as Kitsch, some creatives may feel insulted. Kitsch may be defined as something ordinary or with poor taste. It could be said that something Kitsch lacks any artistic value, and that is something only destined to be used as decoration. In the world of marketing, it is easy to kill initiatives… Continue reading CAN’T GET ENOUGH KITSCH
Who says that Social Media is only play and no learning. Lately, a couple of memes came to my attention and ignited the necessity to reclassify all my Social Media preconceptions. Memes that teach about Marketing Research Analytics are the reason why. The picture of a grocery store rack with diapers placed right next to… Continue reading UNIVERSITY OF MEMES
If only the leaders of our democracy were educated in marketing research, we could have the guarantee that they will study the Data Insights after every election. Instead, I feel they treat the future of our society through the prism of “the winner takes it all”. The close percentages in the results might play a big… Continue reading IS OUR FUTURE STATISTICALLY SIGNIFICANT?
-My Data can beat your creativity… -No it can’t -Well, maybe it does. It may be hard to remember that Emojis entered the iPhone’s keyboard just in 2011, and in Androids, just two years after that. Technology companies have been reacting to user trends so fast, and normalizing these functions in our mobile devices to… Continue reading “HEY SIRI! I’M BEING PULLED OVER”
There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience. The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL
-OK! We got the podcast concept, and are ready to start recording! -We got the guests! We got everything that we need! The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?” and we all started theorizing based on our listening habits.… Continue reading THE DEVIL IS IN THE DETAILS
I have asked around and they answer is always the same. “NO, I hate It!” “That’s not music!” “I rather read a book!” “Why waste my time?” Friends, acquaintances and colleagues all seem to agree. Almost no one is willing to admit that they too, listen to Reggaeton or watch Keeping Up with the Kardashians…… Continue reading I HEREBY FIND YOU GUILTY OF PLEASURES
Tralala Media 