Apps, Branding, Career, Consumer Behavior, Digital, Distribution, Marketing, Mobile

Apple Music is my “Groundhog Day”

Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged.   Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase.  Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”

Apps, Content, Digital, Distribution, Education, Marketing, Mobile, Privacy, Security, Social Media

Hey Facebook, I know… It’s really hard to say I’m sorry

You probably don’t need to read the headlines of WhatsApp’s CoFounder telling a group of students at Stanford to delete their Facebook accounts, or read about executives abandoning Facebook over privacy issues to understand that the company is undergoing a period of changes.  And it’s easy to jump into the criticism wagon and complain retroactively.… Continue reading Hey Facebook, I know… It’s really hard to say I’m sorry

Apps, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Mobile, Social Media

SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS

While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS

Analytics, Apps, Career, Digital, Education, Marketing, Mobile, Privacy, Security, Social Media, Storytelling

TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

The task was simple: Drive traffic to your website. My thought: I can do that.  I’ll just repeat the same formula I used in the first week of January.  I don’t remember what I did, but I remember seeing a spike in my “Views” metric.   Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

Apps, Digital, Education, Marketing, Mobile, Privacy, Security

THE RIGHT TO BE REMEMBERED

With the amount of coverage mainstream media has dedicated to expose all the security and privacy vulnerabilities of the major technology platforms, I once aspired to go dark, disappear from the radar, and eliminate my digital footprint.  I didn’t do it all the way, after all there is a lot of convenience being offered by… Continue reading THE RIGHT TO BE REMEMBERED

Apps, Branding, Digital, Education, Marketing, Mobile, Social Media, Television

‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS

To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts.   Alas! Another Social Media Campaign request without a clear strategy?  Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS

Analytics, Apps, Digital, Education, Marketing, Mobile, Research

“HEY SIRI! I’M BEING PULLED OVER”

-My Data can beat your creativity… -No it can’t -Well, maybe it does.   It may be hard to remember that Emojis entered the iPhone’s keyboard just in 2011, and in Androids, just two years after that.  Technology companies have been reacting to user trends so fast, and normalizing these functions in our mobile devices to… Continue reading “HEY SIRI! I’M BEING PULLED OVER”