There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that. Are other industries reacting fast enough? While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.
Reflections on a marketing convention Who would have thought I will end up thinking about our human condition right in the middle of the marketing conference Digital Branding Analytics Miami 2019 Conference #DBAmiami Turns out I did! Didn’t see it coming but it happen right in the middle of Sean Gardner’s presentation on using AI… Continue reading How to remain relevant in the job market
Tour de force… I love the power in that phrase. Tour de force has been stuck in my brain for a couple of days now, and is hard for me to tell why. Tour de force… Tour de force. I wanted to use this simple yet powerful phrase to start this blog post, until I… Continue reading Don’t let your message become frozen food.
I once suffered from an infinite app curiosity mania, probably related to the fact that being in the news business I felt that I had to be on top of all news and trends. One of those adventures early-adopting apps, took me to Foursquare, as defined by Wired Magazine: “a once-hyped social media company, known… Continue reading Some Hairy Promotion
Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged. Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase. Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”
You probably don’t need to read the headlines of WhatsApp’s CoFounder telling a group of students at Stanford to delete their Facebook accounts, or read about executives abandoning Facebook over privacy issues to understand that the company is undergoing a period of changes. And it’s easy to jump into the criticism wagon and complain retroactively.… Continue reading Hey Facebook, I know… It’s really hard to say I’m sorry
While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS
The task was simple: Drive traffic to your website. My thought: I can do that. I’ll just repeat the same formula I used in the first week of January. I don’t remember what I did, but I remember seeing a spike in my “Views” metric. Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question
With the amount of coverage mainstream media has dedicated to expose all the security and privacy vulnerabilities of the major technology platforms, I once aspired to go dark, disappear from the radar, and eliminate my digital footprint. I didn’t do it all the way, after all there is a lot of convenience being offered by… Continue reading THE RIGHT TO BE REMEMBERED
To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts. Alas! Another Social Media Campaign request without a clear strategy? Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS