Apps, Branding, Career, Consumer Behavior, Digital, Distribution, Marketing, Mobile

Apple Music is my “Groundhog Day”

Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged.   Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase.  Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”

Branding, Career, Consumer Behavior, Content, Digital, Email, Management, Personal Branding, Storytelling

The “Chicken or The Egg” of Procrastination

Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator.  I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination

Branding, Consumer Behavior, Content, Digital, Education, Management, Marketing, Movies, Social Media, Storytelling

Here’s an antidote for content saturation… Your Welcome.

It was past 1:00 am and I needed to call it a night.  Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Search, Social Media

Say my name, Say my name

When artist Prince, decided to change its stage name to a symbol that looked something like this: O(+>, the record label was forced to distribute computer disks containing the new font when sending press releases in order to have publications write about the release.  The symbol was unpronounceable, so radio stations, publications, and the audience… Continue reading Say my name, Say my name

Analytics, Branding, Career, Content, Digital, Education, Marketing, Mobile, Search

The case of the benevolent marketer

Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy.  The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer

Branding, Career, Content, Digital, Education, Management, Marketing, Storytelling, Television

It’s Elementary, my dear reader!

An essential part that any Television Producer must play when developing their programs is to wear the hat of a brand architecture.  Thinking of the network as the main brand is important when it comes to adhering to brand identity, but the preparation of a clear brand charter for every new program, and the elaboration… Continue reading It’s Elementary, my dear reader!

Branding, Career, Digital, Education, Marketing, Television

About those intangible branding feelings…

There is something mysterious behind the intangible characteristic of a brand.  I spent two uncomfortable days after the last edition of the Grammy's because the artists I was rooting for, did not get the awards I thought they deserved.  What’s there for me to gain if they win the award? Not much really. When I… Continue reading About those intangible branding feelings…

Branding, Career, Content, Crowdculture, Digital, Distribution, Education, Management, Marketing, Movies, OTT, Television

NETFLIX: You Take My Self… You Take My Self Control

Netflix price increase announcements are not something that I’m looking forward year after year.  As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them.  I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control

Branding, Career, Content, Digital, Education, Marketing, Social Media, Storytelling

WHO SAID DUCKS COULDN’T BE INFLUENCERS?

Tired of her allergies, she had started experimenting with dishwasher brands that would be gentler with her hands.  After a lot of testing and switching, she had finally decided on Mrs. Meyers Dish Soap because of the natural ingredients.  I was convinced she had found the right product. One night, I was visiting and doing… Continue reading WHO SAID DUCKS COULDN’T BE INFLUENCERS?