Analytics, Apps, Branding, Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, Movies, Omnichannel, OTT, Personal Branding, Storytelling, Strategy, Streaming, Television

Netflix and Spotify Lessons on adaptability

Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience.  When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability

Branding, Career, Consumer Behavior, Content, Crowdculture, Digital, Distribution, Education, Marketing, Movies, Niche, Personal Branding, Storytelling, Strategy, Streaming, Television

STORYTELLING HACK: Add Truth and Stir

Meet your audience at an emotional level When your personal mission statement is “to apply my creative marketing skills and work with an organization that celebrates diversity and values by supporting the free flow of ideas in the creation of content that improves family and community experiences, using culture and arts, as the channel”, and… Continue reading STORYTELLING HACK: Add Truth and Stir

Analytics, Branding, Career, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Management, Marketing, Research, Storytelling, Strategy, Streaming

Commencing after Commencement

What better way to celebrate the first day after graduating from Florida International University with a Master of Science in Marketing, than writing your first blog post after a month!  Want a better way? Writing the blog post about attending a Fireside Chat organized by the HPRA (Hispanic PR Association) with Miguel Bañon Kelley, Head… Continue reading Commencing after Commencement

Branding, Career, Digital, Education, Marketing, Personal Branding, Storytelling, Strategy

Personal Mission Statements? Who reads them?

If you’ve ever been in the job market, you are familiar with those letters where they tell you that you are awesome, but they have decided to move forward with another candidate.  Some letters are personalized and nicer, and some are just a dry cut and paste template that seems AI-generated. Nevertheless, there’s always hope… Continue reading Personal Mission Statements? Who reads them?

Analytics, Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Personal Branding, Social Media, Storytelling, Strategy, Television

So you want to explore a career change?

The key of being a marketer, or a great individual in general is to always ask yourself how to continuously improve your strategy, and be ready to realign for change… if you are familiar with this statement is because I wrote it in last week’s blog post title: Change is the word. In a recent… Continue reading So you want to explore a career change?

Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Strategy

Change is the word

I remember a very old digital joke, where two individuals were discussing and trying to  understand the science of going viral. One of the individuals was wondering why his post did not get the results he was expecting.  After all, he had included all the perfect elements, the perfect image of a cat, a dancing… Continue reading Change is the word

Analytics, Apps, Branding, Channel, Consumer Behavior, Content, Digital, Distribution, Marketing, Mobile, Omnichannel, OTT, Social Media, Storytelling, Television

How media brands could be more in control of the user experience.

There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that.  Are other industries reacting fast enough?   While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Storytelling

Are you fluent in Marketer?

Reflections on a marketing convention Little after Hector Hernandez, Chief Digital Officer at McCann, finished talking, that feeling of wonder kicked in.  I was fascinated understanding the importance of brand value.  Hector was so clear in his explanation and the concept registered immediately... but then a million questions started popping in my head regarding the… Continue reading Are you fluent in Marketer?

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Storytelling

What I am is what I am…Are you what you are or what?

Reflections on a marketing convention I’ve been sitting on a metaphoric approach to my career, and I’ve always envisioned me as a product in the need of a customer to show interest and buy me.  I’ve envisioned my next career move as B2C transaction, until I discovered I could take a different approach, a B2B… Continue reading What I am is what I am…Are you what you are or what?

Apps, Branding, Career, Channel, Content, Crowdculture, Digital, Education, Marketing, Niche, Personal Branding, Storytelling

Don’t let your message become frozen food.

Tour de force… I love the power in that phrase.  Tour de force has been stuck in my brain for a couple of days now, and is hard for me to tell why.  Tour de force… Tour de force. I wanted to use this simple yet powerful phrase to start this blog post, until I… Continue reading Don’t let your message become frozen food.