Career, Content, Digital, Education, Marketing, Storytelling

A Quick Fix for our Quick Fix Mentality

It’s a little ironic to watch a very successful Ted Talks that suggest that success starts with the question why, and try to understand why Simon Sinek had much success with this presentation. Again, who am I to question his intentions, but then again… Why not? I love to question Self Help literature and personalities…… Continue reading A Quick Fix for our Quick Fix Mentality

Analytics, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel

Eureka! We are a Customer Centric organization now…

When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone.  Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…

Artificial Intelligence, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Marketing, Movies, Omnichannel, OTT, Personal Branding, Social Media, Storytelling, Television

Plan for obsolescence… Don’t let obsolescence plan your retirement.  

Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes.  Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.  

Career, Channel, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel, OTT, Personal Branding, Social Media, Storytelling, Television

Is your Job Title holding you back?

It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Storytelling

Are you fluent in Marketer?

Reflections on a marketing convention Little after Hector Hernandez, Chief Digital Officer at McCann, finished talking, that feeling of wonder kicked in.  I was fascinated understanding the importance of brand value.  Hector was so clear in his explanation and the concept registered immediately... but then a million questions started popping in my head regarding the… Continue reading Are you fluent in Marketer?

Apps, Artificial Intelligence, Career, Content, Digital, Education, Marketing, Mobile, Social Media, Storytelling

How to remain relevant in the job market

Reflections on a marketing convention Who would have thought I will end up thinking about our human condition right in the middle of the marketing conference Digital Branding Analytics Miami 2019 Conference #DBAmiami Turns out I did!  Didn’t see it coming but it happen right in the middle of Sean Gardner’s presentation on using AI… Continue reading How to remain relevant in the job market

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Storytelling

What I am is what I am…Are you what you are or what?

Reflections on a marketing convention I’ve been sitting on a metaphoric approach to my career, and I’ve always envisioned me as a product in the need of a customer to show interest and buy me.  I’ve envisioned my next career move as B2C transaction, until I discovered I could take a different approach, a B2B… Continue reading What I am is what I am…Are you what you are or what?

Apps, Branding, Career, Channel, Content, Crowdculture, Digital, Education, Marketing, Niche, Personal Branding, Storytelling

Don’t let your message become frozen food.

Tour de force… I love the power in that phrase.  Tour de force has been stuck in my brain for a couple of days now, and is hard for me to tell why.  Tour de force… Tour de force. I wanted to use this simple yet powerful phrase to start this blog post, until I… Continue reading Don’t let your message become frozen food.

Career, Content, Crowdculture, Digital, Education, Management, Marketing, Niche, Personal Branding, Social Media, Storytelling

WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2

...thoughts on personal branding and storytelling You have probably heard the story of microinfluencers in marketing being able to reach better levels of engagement when compared to more popular influencers.  (Adweek, 2017) It’s also important to understand why this happens.  Once you do, it will help you establish a credible personal branding for yourself as… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2

Branding, Career, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Personal Branding, Social Media, Storytelling

WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1

...thoughts on personal branding and storytelling Part 1 I want to make a pause...   I feel it’s time to make a pause, and reflect for a little bit on this journey that started last year and that will be coming to an end in 2 months with our graduation as Masters of Science in… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1