Apps, Branding, Career, Consumer Behavior, Digital, Distribution, Marketing, Mobile

Apple Music is my “Groundhog Day”

Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged.   Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase.  Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”

Branding, Career, Consumer Behavior, Content, Digital, Email, Management, Personal Branding, Storytelling

The “Chicken or The Egg” of Procrastination

Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator.  I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination

Career, Consumer Behavior, Digital, Education, Management, Marketing, Personal Branding, Storytelling

Are you an Empathizer or a Controller?

Source: www.sarabaras.com (Sara Baras Oficial) Renowned Flamenco performer, Sara Baras, emphasizes in her documentary “All the Voices”, that we have to pay attention to the messages we hear.  As she walks us through her career, she shares the importance of knowing your voice, and recognizing what’s the voice you want to listen to, the voice… Continue reading Are you an Empathizer or a Controller?

Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, OTT, Personal Branding, Social Media, Television

Why I’m Disrupting Myself…

Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired.  A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…

Career, Content, Digital, Education, Marketing, Social Media

Here Comes Metadata to Save the Day

After MIT Technology review published an article on how all hipsters look alike, they received a complaint from a man, claiming that he was offended because the publication had used his picture to illustrate the story.  In a bizarre turn of events, and sort of like a 3 dimensional confirmation, the man complaining about the… Continue reading Here Comes Metadata to Save the Day

Career, Consumer Behavior, Digital, Education, Marketing

The Radiohead’s “I wish I was special” edition

It is not about selling products anymore, it is all about experiences.  I don’t know about you, but I do want to feel special and appreciated when somebody goes out of the way to make me feel that way.  Don’t we all? In Netflix’s Dark Tourist (season 1, episode 3), host David Ferrier was in… Continue reading The Radiohead’s “I wish I was special” edition

Blockchain, Career, Digital, Education, Marketing, Privacy, Social Media

Why I believe in Blockchain

I‘ve just started listening to Carbonite’s Breach podcast, as they are dedicating their second season to deconstruct the massive Equifax Data Breach scandal.  Earlier that day, I was devouring the story of 2020 Democratic primary presidential candidate, Elizabeth Warren, as she was revealing her plans to break up Facebook, Google, and Amazon.   For a… Continue reading Why I believe in Blockchain

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Search, Social Media

Say my name, Say my name

When artist Prince, decided to change its stage name to a symbol that looked something like this: O(+>, the record label was forced to distribute computer disks containing the new font when sending press releases in order to have publications write about the release.  The symbol was unpronounceable, so radio stations, publications, and the audience… Continue reading Say my name, Say my name

Analytics, Branding, Career, Content, Digital, Education, Marketing, Mobile, Search

The case of the benevolent marketer

Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy.  The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer