When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone. Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…
Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes. Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.
There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that. Are other industries reacting fast enough? While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.
Reflections on a marketing convention During my years as a line producer doing live television, I learned that you need to be very specific in your rundowns and backup plans in order to be able to react to the unexpected and not create chaos. I always believe that it’s smart to deconstruct a perfect structure,… Continue reading Do you have an appointment?
...thoughts on personal branding and storytelling Part 1 I want to make a pause... I feel it’s time to make a pause, and reflect for a little bit on this journey that started last year and that will be coming to an end in 2 months with our graduation as Masters of Science in… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1
When Dong Nguyen, developer of the mobile game “Flappy Bird”, announced that planned to remove the game from the App Store and Google Play, the internet went crazy. People who had the game installed prior to the cancellation tried selling their phones on eBay. Back in 2014, the prices went as high as $90000 for… Continue reading Can you feel the evolution?
Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged. Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase. Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”
Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator. I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination
It was past 1:00 am and I needed to call it a night. Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.
While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS