...thoughts on personal branding and storytelling Part 1 I want to make a pause... I feel it’s time to make a pause, and reflect for a little bit on this journey that started last year and that will be coming to an end in 2 months with our graduation as Masters of Science in… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1
Category: Consumer Behavior
Can you feel the evolution?
When Dong Nguyen, developer of the mobile game “Flappy Bird”, announced that planned to remove the game from the App Store and Google Play, the internet went crazy. People who had the game installed prior to the cancellation tried selling their phones on eBay. Back in 2014, the prices went as high as $90000 for… Continue reading Can you feel the evolution?
Apple Music is my “Groundhog Day”
Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged. Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase. Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”
The “Chicken or The Egg” of Procrastination
Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator. I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination
Here’s an antidote for content saturation… Your Welcome.
It was past 1:00 am and I needed to call it a night. Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.
SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS
While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS
Are you an Empathizer or a Controller?
Source: http://www.sarabaras.com (Sara Baras Oficial) Renowned Flamenco performer, Sara Baras, emphasizes in her documentary “All the Voices”, that we have to pay attention to the messages we hear. As she walks us through her career, she shares the importance of knowing your voice, and recognizing what’s the voice you want to listen to, the voice… Continue reading Are you an Empathizer or a Controller?
Why I’m Disrupting Myself…
Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired. A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…
When I was an adolescent living in Venezuela, I had an obsession with the music of The Beach Boys. In 1993, the only thing I wanted for my birthday was The Beach Boys Thirty Year Anniversary 5CD Box Set, and lucky me, that’s what I got. Inside the collection, there was a special edition bumper… Continue reading #WHOAREYOU?
The Radiohead’s “I wish I was special” edition
It is not about selling products anymore, it is all about experiences. I don’t know about you, but I do want to feel special and appreciated when somebody goes out of the way to make me feel that way. Don’t we all? In Netflix’s Dark Tourist (season 1, episode 3), host David Ferrier was in… Continue reading The Radiohead’s “I wish I was special” edition