Branding, Career, Consumer Behavior, Content, Crowdculture, Digital, Distribution, Education, Marketing, Movies, Niche, Personal Branding, Storytelling, Strategy, Streaming, Television

STORYTELLING HACK: Add Truth and Stir

Meet your audience at an emotional level When your personal mission statement is “to apply my creative marketing skills and work with an organization that celebrates diversity and values by supporting the free flow of ideas in the creation of content that improves family and community experiences, using culture and arts, as the channel”, and… Continue reading STORYTELLING HACK: Add Truth and Stir

Analytics, Branding, Career, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Management, Marketing, Research, Storytelling, Strategy, Streaming

Commencing after Commencement

What better way to celebrate the first day after graduating from Florida International University with a Master of Science in Marketing, than writing your first blog post after a month!  Want a better way? Writing the blog post about attending a Fireside Chat organized by the HPRA (Hispanic PR Association) with Miguel Bañon Kelley, Head… Continue reading Commencing after Commencement

Analytics, Artificial Intelligence, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Omnichannel, Research, Social Media, Storytelling, Strategy

I didn’t need it… and you might not need it either

OK, I have an announcement to make.  I didn’t need this, and you might not need it either.   I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the… Continue reading I didn’t need it… and you might not need it either

Apps, Branding, Career, Channel, Content, Crowdculture, Digital, Education, Marketing, Niche, Personal Branding, Storytelling

Don’t let your message become frozen food.

Tour de force… I love the power in that phrase.  Tour de force has been stuck in my brain for a couple of days now, and is hard for me to tell why.  Tour de force… Tour de force. I wanted to use this simple yet powerful phrase to start this blog post, until I… Continue reading Don’t let your message become frozen food.

Career, Content, Crowdculture, Digital, Education, Management, Marketing, Niche, Personal Branding, Social Media, Storytelling

WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2

...thoughts on personal branding and storytelling You have probably heard the story of microinfluencers in marketing being able to reach better levels of engagement when compared to more popular influencers.  (Adweek, 2017) It’s also important to understand why this happens.  Once you do, it will help you establish a credible personal branding for yourself as… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2

Branding, Career, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Personal Branding, Social Media, Storytelling

WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1

...thoughts on personal branding and storytelling Part 1 I want to make a pause...   I feel it’s time to make a pause, and reflect for a little bit on this journey that started last year and that will be coming to an end in 2 months with our graduation as Masters of Science in… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1

Apps, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Mobile, Social Media

SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS

While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS

Branding, Career, Content, Crowdculture, Digital, Distribution, Education, Management, Marketing, Movies, OTT, Television

NETFLIX: You Take My Self… You Take My Self Control

Netflix price increase announcements are not something that I’m looking forward year after year.  As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them.  I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control

Analytics, Branding, Content, Crowdculture, Digital, Marketing, Movies, Niche, Storytelling

CAN’T GET ENOUGH KITSCH

Instagram @jlp_prince When branded as Kitsch, some creatives may feel insulted.  Kitsch may be defined as something ordinary or with poor taste.  It could be said that something Kitsch lacks any artistic value, and that is something only destined to be used as decoration.  In the world of marketing, it is easy to kill initiatives… Continue reading CAN’T GET ENOUGH KITSCH