Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience. When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability
Meet your audience at an emotional level When your personal mission statement is “to apply my creative marketing skills and work with an organization that celebrates diversity and values by supporting the free flow of ideas in the creation of content that improves family and community experiences, using culture and arts, as the channel”, and… Continue reading STORYTELLING HACK: Add Truth and Stir
When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone. Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…
Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes. Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.
It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?
There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that. Are other industries reacting fast enough? While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.
Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged. Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase. Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”
You probably don’t need to read the headlines of WhatsApp’s CoFounder telling a group of students at Stanford to delete their Facebook accounts, or read about executives abandoning Facebook over privacy issues to understand that the company is undergoing a period of changes. And it’s easy to jump into the criticism wagon and complain retroactively.… Continue reading Hey Facebook, I know… It’s really hard to say I’m sorry
Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired. A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…
Netflix price increase announcements are not something that I’m looking forward year after year. As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them. I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control