There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience. The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL
When seeing Sunil Chopra, talk about the channel strategy for Dell, he mentioned the example of Blue Nile diamond (see link below), and praised the centralized model they have implemented because it allows them to carry products and offer them to a wide variety of customers by keeping their products in a warehouse and offering… Continue reading CENTRALIZED DISRUPTIONS
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