Analytics, Apps, Branding, Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, Movies, Omnichannel, OTT, Personal Branding, Storytelling, Strategy, Streaming, Television

Netflix and Spotify Lessons on adaptability

Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience.  When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability

Analytics, Branding, Career, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Management, Marketing, Research, Storytelling, Strategy, Streaming

Commencing after Commencement

What better way to celebrate the first day after graduating from Florida International University with a Master of Science in Marketing, than writing your first blog post after a month!  Want a better way? Writing the blog post about attending a Fireside Chat organized by the HPRA (Hispanic PR Association) with Miguel Bañon Kelley, Head… Continue reading Commencing after Commencement

Analytics, Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Personal Branding, Social Media, Storytelling, Strategy, Television

So you want to explore a career change?

The key of being a marketer, or a great individual in general is to always ask yourself how to continuously improve your strategy, and be ready to realign for change… if you are familiar with this statement is because I wrote it in last week’s blog post title: Change is the word. In a recent… Continue reading So you want to explore a career change?

Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Strategy

Change is the word

I remember a very old digital joke, where two individuals were discussing and trying to  understand the science of going viral. One of the individuals was wondering why his post did not get the results he was expecting.  After all, he had included all the perfect elements, the perfect image of a cat, a dancing… Continue reading Change is the word

Analytics, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel

Eureka! We are a Customer Centric organization now…

When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone.  Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…

Career, Channel, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel, OTT, Personal Branding, Social Media, Storytelling, Television

Is your Job Title holding you back?

It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Storytelling

Are you fluent in Marketer?

Reflections on a marketing convention Little after Hector Hernandez, Chief Digital Officer at McCann, finished talking, that feeling of wonder kicked in.  I was fascinated understanding the importance of brand value.  Hector was so clear in his explanation and the concept registered immediately... but then a million questions started popping in my head regarding the… Continue reading Are you fluent in Marketer?

Consumer Behavior, Content, Digital, Education, Management, Marketing, Storytelling

Do you have an appointment?

Reflections on a marketing convention During my years as a line producer doing live television, I learned that you need to be very specific in your rundowns and backup plans in order to be able to react to the unexpected and not create chaos.  I always believe that it’s smart to deconstruct a perfect structure,… Continue reading Do you have an appointment?

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Storytelling

What I am is what I am…Are you what you are or what?

Reflections on a marketing convention I’ve been sitting on a metaphoric approach to my career, and I’ve always envisioned me as a product in the need of a customer to show interest and buy me.  I’ve envisioned my next career move as B2C transaction, until I discovered I could take a different approach, a B2B… Continue reading What I am is what I am…Are you what you are or what?

Career, Content, Crowdculture, Digital, Education, Management, Marketing, Niche, Personal Branding, Social Media, Storytelling

WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2

...thoughts on personal branding and storytelling You have probably heard the story of microinfluencers in marketing being able to reach better levels of engagement when compared to more popular influencers.  (Adweek, 2017) It’s also important to understand why this happens.  Once you do, it will help you establish a credible personal branding for yourself as… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2