Branding, Career, Consumer Behavior, Content, Digital, Email, Management, Personal Branding, Storytelling

The “Chicken or The Egg” of Procrastination

Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator.  I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination

Branding, Consumer Behavior, Content, Digital, Education, Management, Marketing, Movies, Social Media, Storytelling

Here’s an antidote for content saturation… Your Welcome.

It was past 1:00 am and I needed to call it a night.  Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.

Career, Consumer Behavior, Digital, Education, Management, Marketing, Personal Branding, Storytelling

Are you an Empathizer or a Controller?

Source: www.sarabaras.com (Sara Baras Oficial) Renowned Flamenco performer, Sara Baras, emphasizes in her documentary “All the Voices”, that we have to pay attention to the messages we hear.  As she walks us through her career, she shares the importance of knowing your voice, and recognizing what’s the voice you want to listen to, the voice… Continue reading Are you an Empathizer or a Controller?

Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, OTT, Personal Branding, Social Media, Television

Why I’m Disrupting Myself…

Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired.  A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…

Branding, Career, Content, Digital, Education, Management, Marketing, Personal Branding, Search, Social Media

Say my name, Say my name

When artist Prince, decided to change its stage name to a symbol that looked something like this: O(+>, the record label was forced to distribute computer disks containing the new font when sending press releases in order to have publications write about the release.  The symbol was unpronounceable, so radio stations, publications, and the audience… Continue reading Say my name, Say my name

Branding, Career, Content, Digital, Education, Management, Marketing, Storytelling, Television

It’s Elementary, my dear reader!

An essential part that any Television Producer must play when developing their programs is to wear the hat of a brand architecture.  Thinking of the network as the main brand is important when it comes to adhering to brand identity, but the preparation of a clear brand charter for every new program, and the elaboration… Continue reading It’s Elementary, my dear reader!

Branding, Career, Content, Crowdculture, Digital, Distribution, Education, Management, Marketing, Movies, OTT, Television

NETFLIX: You Take My Self… You Take My Self Control

Netflix price increase announcements are not something that I’m looking forward year after year.  As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them.  I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control