Apps, Branding, Career, Consumer Behavior, Digital, Distribution, Marketing, Mobile

Apple Music is my “Groundhog Day”

Yeah, I’ve been nudged, you’ve been nudged, we’ve all been nudged.   Once, I bought travelers insurance because it was the default option at check out and didn’t bother to uncheck the little box before confirming the purchase.  Never again. The other day my daughter downloaded a “free app” that had an “auto renew” default… Continue reading Apple Music is my “Groundhog Day”

Apps, Content, Digital, Distribution, Education, Marketing, Mobile, Privacy, Security, Social Media

Hey Facebook, I know… It’s really hard to say I’m sorry

You probably don’t need to read the headlines of WhatsApp’s CoFounder telling a group of students at Stanford to delete their Facebook accounts, or read about executives abandoning Facebook over privacy issues to understand that the company is undergoing a period of changes.  And it’s easy to jump into the criticism wagon and complain retroactively.… Continue reading Hey Facebook, I know… It’s really hard to say I’m sorry

Apps, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Mobile, Social Media

SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS

While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS

Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, OTT, Personal Branding, Social Media, Television

Why I’m Disrupting Myself…

Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired.  A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…

Analytics, Branding, Career, Content, Digital, Education, Marketing, Mobile, Search

The case of the benevolent marketer

Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy.  The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer

Analytics, Apps, Career, Digital, Education, Marketing, Mobile, Privacy, Security, Social Media, Storytelling

TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

The task was simple: Drive traffic to your website. My thought: I can do that.  I’ll just repeat the same formula I used in the first week of January.  I don’t remember what I did, but I remember seeing a spike in my “Views” metric.   Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

Analytics, Digital, Education, Marketing, Mobile, Research, Social Media

UNIVERSITY OF MEMES

Who says that Social Media is only play and no learning.  Lately, a couple of memes came to my attention and ignited the necessity to reclassify all my Social Media preconceptions.  Memes that teach about Marketing Research Analytics are the reason why. The picture of a grocery store rack with diapers placed right next to… Continue reading UNIVERSITY OF MEMES

Apps, Digital, Education, Marketing, Mobile, Privacy, Security

THE RIGHT TO BE REMEMBERED

With the amount of coverage mainstream media has dedicated to expose all the security and privacy vulnerabilities of the major technology platforms, I once aspired to go dark, disappear from the radar, and eliminate my digital footprint.  I didn’t do it all the way, after all there is a lot of convenience being offered by… Continue reading THE RIGHT TO BE REMEMBERED

Apps, Branding, Digital, Education, Marketing, Mobile, Social Media, Television

‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS

To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts.   Alas! Another Social Media Campaign request without a clear strategy?  Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS