Analytics, Digital, Marketing, Omnichannel, Television

DO YOU ACCEPT THIS COOKIE?

When considering integrating marketing channels, Kotler Keller’s chapter 17 of Marketing Management mentioned the idea of Omnichannel marketing, and how companies are after this type of integration. I couldn’t help to think of a recent interview I heard on the AdExchange Podcast about the challenges of measuring Omnichannels in the digital era.  The MRC (Media… Continue reading DO YOU ACCEPT THIS COOKIE?