Analytics, Apps, Branding, Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, Movies, Omnichannel, OTT, Personal Branding, Storytelling, Strategy, Streaming, Television

Netflix and Spotify Lessons on adaptability

Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience.  When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability

Analytics, Artificial Intelligence, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Omnichannel, Research, Social Media, Storytelling, Strategy

I didn’t need it… and you might not need it either

OK, I have an announcement to make.  I didn’t need this, and you might not need it either.   I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the… Continue reading I didn’t need it… and you might not need it either

Analytics, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel

Eureka! We are a Customer Centric organization now…

When a boss mentions that the new vision of the organization is to implement a customer centric strategy, the work is barely starting once the internal email is sent to everyone.  Most likely, as the message trickles down the mission gets blurrier and blurrier, and the purpose of the change could eventually end up lost… Continue reading Eureka! We are a Customer Centric organization now…

Artificial Intelligence, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Marketing, Movies, Omnichannel, OTT, Personal Branding, Social Media, Storytelling, Television

Plan for obsolescence… Don’t let obsolescence plan your retirement.  

Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes.  Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.  

Career, Channel, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel, OTT, Personal Branding, Social Media, Storytelling, Television

Is your Job Title holding you back?

It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?

Analytics, Apps, Branding, Channel, Consumer Behavior, Content, Digital, Distribution, Marketing, Mobile, Omnichannel, OTT, Social Media, Storytelling, Television

How media brands could be more in control of the user experience.

There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that.  Are other industries reacting fast enough?   While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.

Analytics, Digital, Marketing, Omnichannel, Television

DO YOU ACCEPT THIS COOKIE?

When considering integrating marketing channels, Kotler Keller’s chapter 17 of Marketing Management mentioned the idea of Omnichannel marketing, and how companies are after this type of integration. I couldn’t help to think of a recent interview I heard on the AdExchange Podcast about the challenges of measuring Omnichannels in the digital era.  The MRC (Media… Continue reading DO YOU ACCEPT THIS COOKIE?