Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes. Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.
It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?
There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that. Are other industries reacting fast enough? While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.
Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired. A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…
Netflix price increase announcements are not something that I’m looking forward year after year. As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them. I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control
As TV Networks start reducing their commercial time, on-air promotions will need to find a new home. instagram @maiseltv Seeing Amazon Prime, Netflix, and HBO triumph in the Emmys 2018 added fuel to a question that has been rumbling inside my head for quite a while. How useful are Television’s on-air promotions during commercial times?… Continue reading THE EVOLUTION OF TV PROMOS
When seeing Sunil Chopra, talk about the channel strategy for Dell, he mentioned the example of Blue Nile diamond (see link below), and praised the centralized model they have implemented because it allows them to carry products and offer them to a wide variety of customers by keeping their products in a warehouse and offering… Continue reading CENTRALIZED DISRUPTIONS
There is so much that Television Producers and Executives could learn by paying attention to the most common mistakes that marketers understand when applying A/B tests in their communication efforts. Some Television Producers and Executives react to the results of ratings from the previous day, and start reinventing or formulating theories when preparing new… Continue reading TO “A/B” OR NOT TO “A/B”… TEST