Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, OTT, Personal Branding, Social Media, Television

Why I’m Disrupting Myself…

Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired.  A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…

Branding, Career, Content, Crowdculture, Digital, Distribution, Education, Management, Marketing, Movies, OTT, Television

NETFLIX: You Take My Self… You Take My Self Control

Netflix price increase announcements are not something that I’m looking forward year after year.  As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them.  I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control

Digital, Marketing, OTT, Television

THE EVOLUTION OF TV PROMOS

As TV Networks start reducing their commercial time, on-air promotions will need to find a new home. instagram @maiseltv Seeing Amazon Prime, Netflix, and HBO triumph in the Emmys 2018 added fuel to a question that has been rumbling inside my head for quite a while. How useful are Television’s on-air promotions during commercial times?… Continue reading THE EVOLUTION OF TV PROMOS

Analytics, Digital, Marketing, OTT, Television

TO “A/B” OR NOT TO “A/B”… TEST

There is so much that Television Producers and Executives could learn by paying attention to the most common mistakes that marketers understand when applying A/B tests in their communication efforts.   Some Television Producers and Executives react to the results of ratings from the previous day, and start reinventing or formulating theories when preparing new… Continue reading TO “A/B” OR NOT TO “A/B”… TEST