Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience. When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability
Meet your audience at an emotional level When your personal mission statement is “to apply my creative marketing skills and work with an organization that celebrates diversity and values by supporting the free flow of ideas in the creation of content that improves family and community experiences, using culture and arts, as the channel”, and… Continue reading STORYTELLING HACK: Add Truth and Stir
If you’ve ever been in the job market, you are familiar with those letters where they tell you that you are awesome, but they have decided to move forward with another candidate. Some letters are personalized and nicer, and some are just a dry cut and paste template that seems AI-generated. Nevertheless, there’s always hope… Continue reading Personal Mission Statements? Who reads them?
The key of being a marketer, or a great individual in general is to always ask yourself how to continuously improve your strategy, and be ready to realign for change… if you are familiar with this statement is because I wrote it in last week’s blog post title: Change is the word. In a recent… Continue reading So you want to explore a career change?
Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes. Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.
It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?
Reflections on a marketing convention Little after Hector Hernandez, Chief Digital Officer at McCann, finished talking, that feeling of wonder kicked in. I was fascinated understanding the importance of brand value. Hector was so clear in his explanation and the concept registered immediately... but then a million questions started popping in my head regarding the… Continue reading Are you fluent in Marketer?
Reflections on a marketing convention I’ve been sitting on a metaphoric approach to my career, and I’ve always envisioned me as a product in the need of a customer to show interest and buy me. I’ve envisioned my next career move as B2C transaction, until I discovered I could take a different approach, a B2B… Continue reading What I am is what I am…Are you what you are or what?
Tour de force… I love the power in that phrase. Tour de force has been stuck in my brain for a couple of days now, and is hard for me to tell why. Tour de force… Tour de force. I wanted to use this simple yet powerful phrase to start this blog post, until I… Continue reading Don’t let your message become frozen food.
...thoughts on personal branding and storytelling You have probably heard the story of microinfluencers in marketing being able to reach better levels of engagement when compared to more popular influencers. (Adweek, 2017) It’s also important to understand why this happens. Once you do, it will help you establish a credible personal branding for yourself as… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2