Analytics, Branding, Career, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Management, Marketing, Research, Storytelling, Strategy, Streaming

Commencing after Commencement

What better way to celebrate the first day after graduating from Florida International University with a Master of Science in Marketing, than writing your first blog post after a month!  Want a better way? Writing the blog post about attending a Fireside Chat organized by the HPRA (Hispanic PR Association) with Miguel Bañon Kelley, Head… Continue reading Commencing after Commencement

Analytics, Artificial Intelligence, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Omnichannel, Research, Social Media, Storytelling, Strategy

I didn’t need it… and you might not need it either

OK, I have an announcement to make.  I didn’t need this, and you might not need it either.   I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the… Continue reading I didn’t need it… and you might not need it either

Content, Digital, Education, Marketing, Research, Storytelling

GIVE ME YOUR JARGON AND I’LL GIVE YOU MY A.D.D.

All industries fall in love with their technical words.  The use and abuse of initialism and technical concepts, although a common practice, might not be the best way to convey your message.  You have spent so much time and money defining the need to conduct a marketing study, designing, conducting, and analyzing the numbers… we… Continue reading GIVE ME YOUR JARGON AND I’LL GIVE YOU MY A.D.D.

Analytics, Digital, Education, Marketing, Mobile, Research, Social Media

UNIVERSITY OF MEMES

Who says that Social Media is only play and no learning.  Lately, a couple of memes came to my attention and ignited the necessity to reclassify all my Social Media preconceptions.  Memes that teach about Marketing Research Analytics are the reason why. The picture of a grocery store rack with diapers placed right next to… Continue reading UNIVERSITY OF MEMES

Analytics, Digital, Education, Marketing, Research

IS OUR FUTURE STATISTICALLY SIGNIFICANT?

If only the leaders of our democracy were educated in marketing research, we could have the guarantee that they will study the Data Insights after every election.  Instead, I feel they treat the future of our society through the prism of “the winner takes it all”.  The close percentages in the results might play a big… Continue reading IS OUR FUTURE STATISTICALLY SIGNIFICANT?

Analytics, Apps, Digital, Education, Marketing, Mobile, Research

“HEY SIRI! I’M BEING PULLED OVER”

-My Data can beat your creativity… -No it can’t -Well, maybe it does.   It may be hard to remember that Emojis entered the iPhone’s keyboard just in 2011, and in Androids, just two years after that.  Technology companies have been reacting to user trends so fast, and normalizing these functions in our mobile devices to… Continue reading “HEY SIRI! I’M BEING PULLED OVER”

Analytics, Digital, Distribution, Education, Marketing, Research, Television

GRASP ALL, LOSE ALL

There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience.  The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL

Analytics, Digital, Education, Email, Marketing, Research, Social Media, Television

THE DEVIL IS IN THE DETAILS

-OK! We got the podcast concept, and are ready to start recording!   -We got the guests! We got everything that we need!   The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?”  and we all started theorizing based on our listening habits.… Continue reading THE DEVIL IS IN THE DETAILS

Analytics, Digital, Education, Email, Marketing, Research, Social Media, Television

I HEREBY FIND YOU GUILTY OF PLEASURES

I have asked around and they answer is always the same.  “NO, I hate It!” “That’s not music!” “I rather read a book!” “Why waste my time?”   Friends, acquaintances and colleagues all seem to agree. Almost no one is willing to admit that they too, listen to Reggaeton or watch Keeping Up with the Kardashians…… Continue reading I HEREBY FIND YOU GUILTY OF PLEASURES