All industries fall in love with their technical words. The use and abuse of initialism and technical concepts, although a common practice, might not be the best way to convey your message. You have spent so much time and money defining the need to conduct a marketing study, designing, conducting, and analyzing the numbers… we… Continue reading GIVE ME YOUR JARGON AND I’LL GIVE YOU MY A.D.D.
Who says that Social Media is only play and no learning. Lately, a couple of memes came to my attention and ignited the necessity to reclassify all my Social Media preconceptions. Memes that teach about Marketing Research Analytics are the reason why. The picture of a grocery store rack with diapers placed right next to… Continue reading UNIVERSITY OF MEMES
If only the leaders of our democracy were educated in marketing research, we could have the guarantee that they will study the Data Insights after every election. Instead, I feel they treat the future of our society through the prism of “the winner takes it all”. The close percentages in the results might play a big… Continue reading IS OUR FUTURE STATISTICALLY SIGNIFICANT?
-My Data can beat your creativity… -No it can’t -Well, maybe it does. It may be hard to remember that Emojis entered the iPhone’s keyboard just in 2011, and in Androids, just two years after that. Technology companies have been reacting to user trends so fast, and normalizing these functions in our mobile devices to… Continue reading “HEY SIRI! I’M BEING PULLED OVER”
There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience. The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL
-OK! We got the podcast concept, and are ready to start recording! -We got the guests! We got everything that we need! The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?” and we all started theorizing based on our listening habits.… Continue reading THE DEVIL IS IN THE DETAILS
I have asked around and they answer is always the same. “NO, I hate It!” “That’s not music!” “I rather read a book!” “Why waste my time?” Friends, acquaintances and colleagues all seem to agree. Almost no one is willing to admit that they too, listen to Reggaeton or watch Keeping Up with the Kardashians…… Continue reading I HEREBY FIND YOU GUILTY OF PLEASURES
Do you like using your electronic cigarette indoor, and offshore oil and gas drilling? I know what you are thinking. If you were a manager in a research marketing firm, you will probably fire the person who wrote that question. Double-barreled questions in marketing research produce results that do not offer clear solutions. You can… Continue reading THE DOUBLE-BARREL FALLACY
In the Broadway musical “Rent”, specifically in the song “Seasons of Love”, the cast asks: “How do you measure a year in the life?”. Their attempt to answer this question can be heard throughout the song. They start with the premise that a year consists of 525600 minutes, and that’s correct when it comes to… Continue reading QUALITATIVE GOES TO BROADWAY
Where is the audience that you really want to captivate? If the internet has taught us something, is that products can not be a one-size fit all solution anymore. Not in television, not anywhere. Those who dare to appeal to the crowd cultures, those reaching the fringe audiences will be the ones to survive. As… Continue reading GATEKEEPING ANALYTICS