Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes. Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.
It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?
There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that. Are other industries reacting fast enough? While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.
Reflections on a marketing convention Who would have thought I will end up thinking about our human condition right in the middle of the marketing conference Digital Branding Analytics Miami 2019 Conference #DBAmiami Turns out I did! Didn’t see it coming but it happen right in the middle of Sean Gardner’s presentation on using AI… Continue reading How to remain relevant in the job market
...thoughts on personal branding and storytelling You have probably heard the story of microinfluencers in marketing being able to reach better levels of engagement when compared to more popular influencers. (Adweek, 2017) It’s also important to understand why this happens. Once you do, it will help you establish a credible personal branding for yourself as… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2
...thoughts on personal branding and storytelling Part 1 I want to make a pause... I feel it’s time to make a pause, and reflect for a little bit on this journey that started last year and that will be coming to an end in 2 months with our graduation as Masters of Science in… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1
I once suffered from an infinite app curiosity mania, probably related to the fact that being in the news business I felt that I had to be on top of all news and trends. One of those adventures early-adopting apps, took me to Foursquare, as defined by Wired Magazine: “a once-hyped social media company, known… Continue reading Some Hairy Promotion
You probably don’t need to read the headlines of WhatsApp’s CoFounder telling a group of students at Stanford to delete their Facebook accounts, or read about executives abandoning Facebook over privacy issues to understand that the company is undergoing a period of changes. And it’s easy to jump into the criticism wagon and complain retroactively.… Continue reading Hey Facebook, I know… It’s really hard to say I’m sorry
It was past 1:00 am and I needed to call it a night. Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.
While pondering on operational launch activities, and all the efforts required to properly track and measure (utilizing the principle of fractional attribution, as described in the platformmarketer.com) the efforts in social media marketing or any marketing campaign, such as using different 1800 numbers to properly track direct mail campaigns, or create custom promotional codes to… Continue reading SUPPORT YOUR INDEPENDENT CONTENT PROVIDERS