Branding, Career, Consumer Behavior, Content, Digital, Email, Management, Personal Branding, Storytelling

The “Chicken or The Egg” of Procrastination

Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator.  I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination

Branding, Consumer Behavior, Content, Digital, Education, Management, Marketing, Movies, Social Media, Storytelling

Here’s an antidote for content saturation… Your Welcome.

It was past 1:00 am and I needed to call it a night.  Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.

Career, Consumer Behavior, Digital, Education, Management, Marketing, Personal Branding, Storytelling

Are you an Empathizer or a Controller?

Source: www.sarabaras.com (Sara Baras Oficial) Renowned Flamenco performer, Sara Baras, emphasizes in her documentary “All the Voices”, that we have to pay attention to the messages we hear.  As she walks us through her career, she shares the importance of knowing your voice, and recognizing what’s the voice you want to listen to, the voice… Continue reading Are you an Empathizer or a Controller?

Branding, Career, Content, Digital, Education, Management, Marketing, Storytelling, Television

It’s Elementary, my dear reader!

An essential part that any Television Producer must play when developing their programs is to wear the hat of a brand architecture.  Thinking of the network as the main brand is important when it comes to adhering to brand identity, but the preparation of a clear brand charter for every new program, and the elaboration… Continue reading It’s Elementary, my dear reader!

Analytics, Career, Content, Data Visualization, Digital, Education, Marketing, Search, Social Media, Storytelling

Would you like fries with that?

It is hard to think of a line a business that would not take advantage of Data Visualization to make their Data Analysis more digestible.  What’s the use of having the best data if you are not able to tell a story with it? Across industries, we have seen the rise of visualizations to combat… Continue reading Would you like fries with that?

Analytics, Apps, Career, Digital, Education, Marketing, Mobile, Privacy, Security, Social Media, Storytelling

TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

The task was simple: Drive traffic to your website. My thought: I can do that.  I’ll just repeat the same formula I used in the first week of January.  I don’t remember what I did, but I remember seeing a spike in my “Views” metric.   Once I sat down to deconstruct what had happened… Continue reading TO SOLVE PROBLEMS OR TO IDENTIFY PROBLEMS TO SOLVE… that is the question

Branding, Career, Content, Digital, Education, Marketing, Social Media, Storytelling

WHO SAID DUCKS COULDN’T BE INFLUENCERS?

Tired of her allergies, she had started experimenting with dishwasher brands that would be gentler with her hands.  After a lot of testing and switching, she had finally decided on Mrs. Meyers Dish Soap because of the natural ingredients.  I was convinced she had found the right product. One night, I was visiting and doing… Continue reading WHO SAID DUCKS COULDN’T BE INFLUENCERS?

Branding, Career, Content, Digital, Education, Gamification, Marketing, Social Media, Storytelling

GAMIFY YOUR LIFE

The instructions are simple.  Dare to get out there, talk about your challenges, be open to talk about opportunities you may have missed, and opportunities you won’t want to miss again.  Stand in front of a group of people, and share something that you know. You may assume that it is not interesting, because you… Continue reading GAMIFY YOUR LIFE

Content, Digital, Education, Marketing, Research, Storytelling

GIVE ME YOUR JARGON AND I’LL GIVE YOU MY A.D.D.

All industries fall in love with their technical words.  The use and abuse of initialism and technical concepts, although a common practice, might not be the best way to convey your message.  You have spent so much time and money defining the need to conduct a marketing study, designing, conducting, and analyzing the numbers… we… Continue reading GIVE ME YOUR JARGON AND I’LL GIVE YOU MY A.D.D.

Analytics, Branding, Content, Crowdculture, Digital, Marketing, Movies, Niche, Storytelling

CAN’T GET ENOUGH KITSCH

Instagram @jlp_prince When branded as Kitsch, some creatives may feel insulted.  Kitsch may be defined as something ordinary or with poor taste.  It could be said that something Kitsch lacks any artistic value, and that is something only destined to be used as decoration.  In the world of marketing, it is easy to kill initiatives… Continue reading CAN’T GET ENOUGH KITSCH