Analytics, Apps, Branding, Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, Movies, Omnichannel, OTT, Personal Branding, Storytelling, Strategy, Streaming, Television

Netflix and Spotify Lessons on adaptability

Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience.  When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability

Branding, Career, Consumer Behavior, Content, Crowdculture, Digital, Distribution, Education, Marketing, Movies, Niche, Personal Branding, Storytelling, Strategy, Streaming, Television

STORYTELLING HACK: Add Truth and Stir

Meet your audience at an emotional level When your personal mission statement is “to apply my creative marketing skills and work with an organization that celebrates diversity and values by supporting the free flow of ideas in the creation of content that improves family and community experiences, using culture and arts, as the channel”, and… Continue reading STORYTELLING HACK: Add Truth and Stir

Analytics, Branding, Career, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Management, Marketing, Research, Storytelling, Strategy, Streaming

Commencing after Commencement

What better way to celebrate the first day after graduating from Florida International University with a Master of Science in Marketing, than writing your first blog post after a month!  Want a better way? Writing the blog post about attending a Fireside Chat organized by the HPRA (Hispanic PR Association) with Miguel Bañon Kelley, Head… Continue reading Commencing after Commencement

Branding, Career, Digital, Education, Marketing, Personal Branding, Storytelling, Strategy

Personal Mission Statements? Who reads them?

If you’ve ever been in the job market, you are familiar with those letters where they tell you that you are awesome, but they have decided to move forward with another candidate.  Some letters are personalized and nicer, and some are just a dry cut and paste template that seems AI-generated. Nevertheless, there’s always hope… Continue reading Personal Mission Statements? Who reads them?

Analytics, Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Personal Branding, Social Media, Storytelling, Strategy, Television

So you want to explore a career change?

The key of being a marketer, or a great individual in general is to always ask yourself how to continuously improve your strategy, and be ready to realign for change… if you are familiar with this statement is because I wrote it in last week’s blog post title: Change is the word. In a recent… Continue reading So you want to explore a career change?

Analytics, Artificial Intelligence, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Omnichannel, Research, Social Media, Storytelling, Strategy

I didn’t need it… and you might not need it either

OK, I have an announcement to make.  I didn’t need this, and you might not need it either.   I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the… Continue reading I didn’t need it… and you might not need it either

Career, Content, Digital, Education, Marketing, Storytelling

A Quick Fix for our Quick Fix Mentality

It’s a little ironic to watch a very successful Ted Talk that suggests that success starts with the question why, and try to understand why Simon Sinek had much success with this presentation. Again, who am I to question his intentions, but then again… Why not? I love to question Self Help literature and personalities…… Continue reading A Quick Fix for our Quick Fix Mentality

Artificial Intelligence, Career, Channel, Consumer Behavior, Content, Digital, Distribution, Education, Marketing, Movies, Omnichannel, OTT, Personal Branding, Social Media, Storytelling, Television

Plan for obsolescence… Don’t let obsolescence plan your retirement.  

Whether your concern is disruption or innovation, one thing is clear: technology is affecting, and will continue to modify businesses processes.  Some of these changes you may see coming, others are the result of pure ingenuity, but there’s one thing all these modifications, innovations, disruptions have in common, and it is that the consumer is… Continue reading Plan for obsolescence… Don’t let obsolescence plan your retirement.  

Career, Channel, Content, Digital, Distribution, Education, Management, Marketing, Omnichannel, OTT, Personal Branding, Social Media, Storytelling, Television

Is your Job Title holding you back?

It’s time to upgrade that television producer title In the universe of distribution channels, there’s a concept called “Product Category Value” (PCV) which basically is a number you want to pay attention to, in case you are distributing a product, like let’s say underwear. You don’t want to waste your time and resources aiming to… Continue reading Is your Job Title holding you back?

Analytics, Apps, Branding, Channel, Consumer Behavior, Content, Digital, Distribution, Marketing, Mobile, Omnichannel, OTT, Social Media, Storytelling, Television

How media brands could be more in control of the user experience.

There’s no doubt that consumers are demanding better experiences, and retailers are giving them just that.  Are other industries reacting fast enough?   While living in Atlanta, an old building in Ponce de Leon Avenue that used to house Sears, Roebuck & Co. transformed into a vibrant chef-quality food hall, where some retailers established their… Continue reading How media brands could be more in control of the user experience.