Reflections on a marketing convention Little after Hector Hernandez, Chief Digital Officer at McCann, finished talking, that feeling of wonder kicked in. I was fascinated understanding the importance of brand value. Hector was so clear in his explanation and the concept registered immediately... but then a million questions started popping in my head regarding the… Continue reading Are you fluent in Marketer?
Do you have an appointment?
Reflections on a marketing convention During my years as a line producer doing live television, I learned that you need to be very specific in your rundowns and backup plans in order to be able to react to the unexpected and not create chaos. I always believe that it’s smart to deconstruct a perfect structure,… Continue reading Do you have an appointment?
How to remain relevant in the job market
Reflections on a marketing convention Who would have thought I will end up thinking about our human condition right in the middle of the marketing conference Digital Branding Analytics Miami 2019 Conference #DBAmiami Turns out I did! Didn’t see it coming but it happen right in the middle of Sean Gardner’s presentation on using AI… Continue reading How to remain relevant in the job market
What I am is what I am…Are you what you are or what?
Reflections on a marketing convention I’ve been sitting on a metaphoric approach to my career, and I’ve always envisioned me as a product in the need of a customer to show interest and buy me. I’ve envisioned my next career move as B2C transaction, until I discovered I could take a different approach, a B2B… Continue reading What I am is what I am…Are you what you are or what?
Don’t let your message become frozen food.
Tour de force… I love the power in that phrase. Tour de force has been stuck in my brain for a couple of days now, and is hard for me to tell why. Tour de force… Tour de force. I wanted to use this simple yet powerful phrase to start this blog post, until I… Continue reading Don’t let your message become frozen food.
WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2
...thoughts on personal branding and storytelling You have probably heard the story of microinfluencers in marketing being able to reach better levels of engagement when compared to more popular influencers. (Adweek, 2017) It’s also important to understand why this happens. Once you do, it will help you establish a credible personal branding for yourself as… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 2
WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1
...thoughts on personal branding and storytelling Part 1 I want to make a pause... I feel it’s time to make a pause, and reflect for a little bit on this journey that started last year and that will be coming to an end in 2 months with our graduation as Masters of Science in… Continue reading WHO LIVES, WHO DIES, WHO TELLS YOUR STORY – Part 1
The “Chicken or The Egg” of Procrastination
Do you procrastinate because of your cluttered workspace, or do you clutter you workspace because you need an excuse to procrastinate? That is my “Marie Kondo Chicken or The Egg” paradigm… And I’ll tell you why… I didn’t clutter my space because I was a procrastinator. I used to procrastinate, because I cluttered. I used… Continue reading The “Chicken or The Egg” of Procrastination
Here’s an antidote for content saturation… Your Welcome.
It was past 1:00 am and I needed to call it a night. Right before going to bed, I had to do a last check on my Instagram, like if the world depended on it… I’m glad I did. Renowned research professor, Brene Brown had posted a message that felt like an invitation to disconnect…… Continue reading Here’s an antidote for content saturation… Your Welcome.
Are you an Empathizer or a Controller?
Source: http://www.sarabaras.com (Sara Baras Oficial) Renowned Flamenco performer, Sara Baras, emphasizes in her documentary “All the Voices”, that we have to pay attention to the messages we hear. As she walks us through her career, she shares the importance of knowing your voice, and recognizing what’s the voice you want to listen to, the voice… Continue reading Are you an Empathizer or a Controller?