Analytics, Apps, Branding, Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, Movies, Omnichannel, OTT, Personal Branding, Storytelling, Strategy, Streaming, Television

Netflix and Spotify Lessons on adaptability

Are you a Ninja? Not so sure I want to, I’ve worked very hard to get noticed One simple word of experience.  When you hire in any field, most companies or candidates focus on the ‘know it all” profiles; some like to call them the ninjas, and I understand that in the ideal situation you… Continue reading Netflix and Spotify Lessons on adaptability

Branding, Career, Consumer Behavior, Content, Crowdculture, Digital, Distribution, Education, Marketing, Movies, Niche, Personal Branding, Storytelling, Strategy, Streaming, Television

STORYTELLING HACK: Add Truth and Stir

Meet your audience at an emotional level When your personal mission statement is “to apply my creative marketing skills and work with an organization that celebrates diversity and values by supporting the free flow of ideas in the creation of content that improves family and community experiences, using culture and arts, as the channel”, and… Continue reading STORYTELLING HACK: Add Truth and Stir

Analytics, Branding, Career, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Management, Marketing, Research, Storytelling, Strategy, Streaming

Commencing after Commencement

What better way to celebrate the first day after graduating from Florida International University with a Master of Science in Marketing, than writing your first blog post after a month!  Want a better way? Writing the blog post about attending a Fireside Chat organized by the HPRA (Hispanic PR Association) with Miguel Bañon Kelley, Head… Continue reading Commencing after Commencement

Branding, Career, Digital, Education, Marketing, Personal Branding, Storytelling, Strategy

Personal Mission Statements? Who reads them?

If you’ve ever been in the job market, you are familiar with those letters where they tell you that you are awesome, but they have decided to move forward with another candidate.  Some letters are personalized and nicer, and some are just a dry cut and paste template that seems AI-generated. Nevertheless, there’s always hope… Continue reading Personal Mission Statements? Who reads them?

Analytics, Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Personal Branding, Social Media, Storytelling, Strategy, Television

So you want to explore a career change?

The key of being a marketer, or a great individual in general is to always ask yourself how to continuously improve your strategy, and be ready to realign for change… if you are familiar with this statement is because I wrote it in last week’s blog post title: Change is the word. In a recent… Continue reading So you want to explore a career change?

Analytics, Artificial Intelligence, Channel, Consumer Behavior, Content, Crowdculture, Digital, Education, Marketing, Niche, Omnichannel, Research, Social Media, Storytelling, Strategy

I didn’t need it… and you might not need it either

OK, I have an announcement to make.  I didn’t need this, and you might not need it either.   I didn’t know it existed, but somebody with my data knew about it, and even better, understood who I was, and that I might impulsively succumb to a beautiful image of a key holder with the… Continue reading I didn’t need it… and you might not need it either

Branding, Career, Consumer Behavior, Content, Digital, Education, Management, Marketing, Strategy

Change is the word

I remember a very old digital joke, where two individuals were discussing and trying to  understand the science of going viral. One of the individuals was wondering why his post did not get the results he was expecting.  After all, he had included all the perfect elements, the perfect image of a cat, a dancing… Continue reading Change is the word