Career, Consumer Behavior, Content, Digital, Distribution, Education, Management, Marketing, Mobile, OTT, Personal Branding, Social Media, Television

Why I’m Disrupting Myself…

Back in the late 90’s, when I started working in Television as an intern, I looked and admired my colleagues interpreting the Nielsen ratings that were left on top of their desk the day after our programs aired.  A lot of little numbers and boxes that separated the Household shares, and simple demographics: men and… Continue reading Why I’m Disrupting Myself…

Branding, Career, Content, Digital, Education, Management, Marketing, Storytelling, Television

It’s Elementary, my dear reader!

An essential part that any Television Producer must play when developing their programs is to wear the hat of a brand architecture.  Thinking of the network as the main brand is important when it comes to adhering to brand identity, but the preparation of a clear brand charter for every new program, and the elaboration… Continue reading It’s Elementary, my dear reader!

Branding, Career, Digital, Education, Marketing, Television

About those intangible branding feelings…

There is something mysterious behind the intangible characteristic of a brand.  I spent two uncomfortable days after the last edition of the Grammy's because the artists I was rooting for, did not get the awards I thought they deserved.  What’s there for me to gain if they win the award? Not much really. When I… Continue reading About those intangible branding feelings…

Branding, Career, Content, Crowdculture, Digital, Distribution, Education, Management, Marketing, Movies, OTT, Television

NETFLIX: You Take My Self… You Take My Self Control

Netflix price increase announcements are not something that I’m looking forward year after year.  As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them.  I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control

Branding, Career, Content, Digital, Education, Marketing, Personal Branding, Social Media, Television

UNBOXING YOUR FULL POTENTIAL

It has been several months after moving to the new house and I was still opening boxes.  This time, I discovered a Christmas gift I gave to one of my daughters last year. It was a box almost full of miniature plastic dolls still waiting to be unwrapped.  My first reaction was to call my… Continue reading UNBOXING YOUR FULL POTENTIAL

Apps, Branding, Digital, Education, Marketing, Mobile, Social Media, Television

‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS

To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts.   Alas! Another Social Media Campaign request without a clear strategy?  Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS

Analytics, Digital, Distribution, Education, Marketing, Research, Television

GRASP ALL, LOSE ALL

There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience.  The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL

Analytics, Digital, Education, Email, Marketing, Research, Social Media, Television

THE DEVIL IS IN THE DETAILS

-OK! We got the podcast concept, and are ready to start recording!   -We got the guests! We got everything that we need!   The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?”  and we all started theorizing based on our listening habits.… Continue reading THE DEVIL IS IN THE DETAILS

Analytics, Digital, Education, Email, Marketing, Research, Social Media, Television

I HEREBY FIND YOU GUILTY OF PLEASURES

I have asked around and they answer is always the same.  “NO, I hate It!” “That’s not music!” “I rather read a book!” “Why waste my time?”   Friends, acquaintances and colleagues all seem to agree. Almost no one is willing to admit that they too, listen to Reggaeton or watch Keeping Up with the Kardashians…… Continue reading I HEREBY FIND YOU GUILTY OF PLEASURES

Digital, Marketing, OTT, Television

THE EVOLUTION OF TV PROMOS

As TV Networks start reducing their commercial time, on-air promotions will need to find a new home. instagram @maiseltv Seeing Amazon Prime, Netflix, and HBO triumph in the Emmys 2018 added fuel to a question that has been rumbling inside my head for quite a while. How useful are Television’s on-air promotions during commercial times?… Continue reading THE EVOLUTION OF TV PROMOS