It has been several months after moving to the new house and I was still opening boxes. This time, I discovered a Christmas gift I gave to one of my daughters last year. It was a box almost full of miniature plastic dolls still waiting to be unwrapped. My first reaction was to call my… Continue reading UNBOXING YOUR FULL POTENTIAL
To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts. Alas! Another Social Media Campaign request without a clear strategy? Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS
There was a time before technology (yes, there was...) when media creatives, and programmers would try to program for the average because they were only a few channels that needed to appeal to a wide audience. The solution was to produce average content for the average viewer (...but what was average?). Now that content is… Continue reading GRASP ALL, LOSE ALL
-OK! We got the podcast concept, and are ready to start recording! -We got the guests! We got everything that we need! The conversation continued with excitement until someone asked: “What day of the week and at what time do we upload it?” and we all started theorizing based on our listening habits.… Continue reading THE DEVIL IS IN THE DETAILS
I have asked around and they answer is always the same. “NO, I hate It!” “That’s not music!” “I rather read a book!” “Why waste my time?” Friends, acquaintances and colleagues all seem to agree. Almost no one is willing to admit that they too, listen to Reggaeton or watch Keeping Up with the Kardashians…… Continue reading I HEREBY FIND YOU GUILTY OF PLEASURES
As TV Networks start reducing their commercial time, on-air promotions will need to find a new home. instagram @maiseltv Seeing Amazon Prime, Netflix, and HBO triumph in the Emmys 2018 added fuel to a question that has been rumbling inside my head for quite a while. How useful are Television’s on-air promotions during commercial times?… Continue reading THE EVOLUTION OF TV PROMOS
When marketers start believing way too much in their numbers, they might oversee details, and produce unwanted consequences. An A/B test with results that leave little room to chance might make you think that your designers have found the holy grail of banner ads, and that this magic formula will shoot your sales through the… Continue reading YOU WON’T WANT TO MISS THIS
Before writing a script for a film or series, every creative writer with formal training understands the need to write a thorough backstory for all the characters that are involved in the plot. For anyone that wants to jump into the action and excitement of writing the story, this process can seem cumbersome, but anybody… Continue reading DO YOU HAVE A STORY TO TELL?
When seeing Sunil Chopra, talk about the channel strategy for Dell, he mentioned the example of Blue Nile diamond (see link below), and praised the centralized model they have implemented because it allows them to carry products and offer them to a wide variety of customers by keeping their products in a warehouse and offering… Continue reading CENTRALIZED DISRUPTIONS
There is so much that Television Producers and Executives could learn by paying attention to the most common mistakes that marketers understand when applying A/B tests in their communication efforts. Some Television Producers and Executives react to the results of ratings from the previous day, and start reinventing or formulating theories when preparing new… Continue reading TO “A/B” OR NOT TO “A/B”… TEST
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