It is not about selling products anymore, it is all about experiences. I don’t know about you, but I do want to feel special and appreciated when somebody goes out of the way to make me feel that way. Don’t we all? In Netflix’s Dark Tourist (season 1, episode 3), host David Ferrier was in… Continue reading The Radiohead’s “I wish I was special” edition
I‘ve just started listening to Carbonite’s Breach podcast, as they are dedicating their second season to deconstruct the massive Equifax Data Breach scandal. Earlier that day, I was devouring the story of 2020 Democratic primary presidential candidate, Elizabeth Warren, as she was revealing her plans to break up Facebook, Google, and Amazon. For a… Continue reading Why I believe in Blockchain
When artist Prince, decided to change its stage name to a symbol that looked something like this: O(+>, the record label was forced to distribute computer disks containing the new font when sending press releases in order to have publications write about the release. The symbol was unpronounceable, so radio stations, publications, and the audience… Continue reading Say my name, Say my name
Source: https://corporate.airfrance.com When researching for a recent business case we had to analyze, I ran into something that I like to call the paradox of the digital marketing strategy. The case in question was related to AirFrance, so I jumped into Google and typed the name of the airline in question to see what the… Continue reading The case of the benevolent marketer
An essential part that any Television Producer must play when developing their programs is to wear the hat of a brand architecture. Thinking of the network as the main brand is important when it comes to adhering to brand identity, but the preparation of a clear brand charter for every new program, and the elaboration… Continue reading It’s Elementary, my dear reader!
Innovation, Disruption, Big Data, yeah, yeah... we all know the terms and the story. The fact that everything is different now, doesn’t mean that change is something new and that machines have appeared all of a sudden to steal our identities, our integrity, and morality. Some of you may have heard of Moore’s law and… Continue reading Have Values Like Nobody’s Watching
It is hard to think of a line a business that would not take advantage of Data Visualization to make their Data Analysis more digestible. What’s the use of having the best data if you are not able to tell a story with it? Across industries, we have seen the rise of visualizations to combat… Continue reading Would you like fries with that?
There is something mysterious behind the intangible characteristic of a brand. I spent two uncomfortable days after the last edition of the Grammy's because the artists I was rooting for, did not get the awards I thought they deserved. What’s there for me to gain if they win the award? Not much really. When I… Continue reading About those intangible branding feelings…
It has become trendy to badmouth technology companies as if they were trying to manipulate us into doing something we don’t want to do. Little do we stop to think that machines are just getting better at interpreting the Data of what we already do, and provide insights to marketers to predict our behavior in… Continue reading The myth of that Toxic Relationship with your Algorithm
Netflix price increase announcements are not something that I’m looking forward year after year. As a customer, I want to be mad because of the price surge, but for some reason I’m not mad at them. I’m mad at me for not reacting enough to the price changes. If there was such a thing as… Continue reading NETFLIX: You Take My Self… You Take My Self Control