To kick-start your quest for Social Media solutions, here are some media insights from Top Marketing and Media experts. Alas! Another Social Media Campaign request without a clear strategy? Despair no more! You are not alone. I asked 10 Marketing and Media leaders about the Social Media challenges in their industries, and what would they recommend… Continue reading ‘TIS (ALWAYS) THE SEASON TO MAKE YOUR SOCIAL MEDIA STRATEGY RESOLUTIONS
Back in 2017, while covering the London terrorist attacks, I remember picking up on a story that emerged in social media. Uber was being slammed because they had forgotten to turn off their price surge feature during the attacks, and due to the high demand of people trying to flee the scene, ride prices were… Continue reading HUMAN MACHINATIONS
The line to go inside was absurdly long . Everyone was dying to have access to the new exclusive nightclub in town. I was always hesitant to go in, but always ended up convinced by a group of friends to make the line, and wait an hour or so to go in. We had to… Continue reading YOU CAN’T ALWAYS GET WHAT YOU WANT
The instructions are simple. Dare to get out there, talk about your challenges, be open to talk about opportunities you may have missed, and opportunities you won’t want to miss again. Stand in front of a group of people, and share something that you know. You may assume that it is not interesting, because you… Continue reading GAMIFY YOUR LIFE
All industries fall in love with their technical words. The use and abuse of initialism and technical concepts, although a common practice, might not be the best way to convey your message. You have spent so much time and money defining the need to conduct a marketing study, designing, conducting, and analyzing the numbers… we… Continue reading GIVE ME YOUR JARGON AND I’LL GIVE YOU MY A.D.D.
Instagram @jlp_prince When branded as Kitsch, some creatives may feel insulted. Kitsch may be defined as something ordinary or with poor taste. It could be said that something Kitsch lacks any artistic value, and that is something only destined to be used as decoration. In the world of marketing, it is easy to kill initiatives… Continue reading CAN’T GET ENOUGH KITSCH
Who says that Social Media is only play and no learning. Lately, a couple of memes came to my attention and ignited the necessity to reclassify all my Social Media preconceptions. Memes that teach about Marketing Research Analytics are the reason why. The picture of a grocery store rack with diapers placed right next to… Continue reading UNIVERSITY OF MEMES
If only the leaders of our democracy were educated in marketing research, we could have the guarantee that they will study the Data Insights after every election. Instead, I feel they treat the future of our society through the prism of “the winner takes it all”. The close percentages in the results might play a big… Continue reading IS OUR FUTURE STATISTICALLY SIGNIFICANT?
With the amount of coverage mainstream media has dedicated to expose all the security and privacy vulnerabilities of the major technology platforms, I once aspired to go dark, disappear from the radar, and eliminate my digital footprint. I didn’t do it all the way, after all there is a lot of convenience being offered by… Continue reading THE RIGHT TO BE REMEMBERED
-My Data can beat your creativity… -No it can’t -Well, maybe it does. It may be hard to remember that Emojis entered the iPhone’s keyboard just in 2011, and in Androids, just two years after that. Technology companies have been reacting to user trends so fast, and normalizing these functions in our mobile devices to… Continue reading “HEY SIRI! I’M BEING PULLED OVER”